Etienne Uzac co-founded International Business Times as a global-news website alternative to the “established business media."
Hershey’s chocolate bar served as a the focal point of a key scene in “Mad Men’s” season-six finale, but will Don Draper’s whorehouse confession help or hurt the Hershey brand?
Coke has a 60 percent market share in India and about a 30 percent share in Pakistan.
Facebook says users will tolerate more advertisements. Is that assumption correct?
Texas mother Stephanie Christine Redus was charged this week after posting an ad on Craigslist seeking a family to adopt her 3-year-old son.
New research from McKinsey & Company suggests that TV and print media still account for the vast majority of our news-consumption time.
We're midway through Season 6 of "Mad Men," and the assassination of Bobby Kennedy is right around the corner.
A yearlong boycott of advertisers that began with the Sandra Fluke controversy has wreaked havoc on Cumulus Media, which broadcasts Limbaugh.
Twitter is signing its biggest advertising deal yet with one of the world’s leading ad-buyers. The deal comes as people increasingly network while watching TV.
One Million Moms organization is requesting Kmart take their latest "Ship My Pants" commercial off-air.
We've gotten used to the idea that web content should always be free, but at what cost?
On the Google News blog, a senior Google official sent a warning to publishers about mixing sponsored content with news.
JWT, the Indian arm of the advertising major WPP has sacked its employees involved in a controversial sexist advertisement series.
Ford Motors India apologizes for an ad campaign blunder that leaves Italy seething against distasteful portrayal of its former premier.
New research conducted at the University of Manitoba and the University of Michigan found that that blatantly sexual advertising elicited negative brand associations from female consumers.
Twitter introduced its new advertising API on Wednesday to allow businesses to create more types of native advertising than they were previously able to on the social network.
Google will adapt its AdWords strategy to work better and more cheaply for mobile ads. It's also working with Yahoo.
The single most-talked about advertisement from Sunday night didn’t cost a dime.
This year, CBS charged as much as $4 million for a 30-second commercial to be shown during Super Bowl XLVII on Sunday.
When Yahoo reports fourth-quarter results late Mon., investors expect an improvement but wonder if the new CEO is doing enough.
The Super Bowl engages fans with more than just football.
Gawker Media is restructuring its business development team to focus on e-commerce as a growing method of monetization, a memo leaked Thursday from founder Nick Denton said.