MARKETING

Groupon Inc said it plans to raise as much as $540 million in an initial public offering, less than previously planned, as the largest daily deals company grapples with a weak equity market, executive departures and questions about its accounting and business model.

With statistics for Game 1 of the World Series on Fox still pending, ABC's Modern Family currently has the top ratings for Wednesday night, while ABC and CBS are tied for an overall win, according to preliminary numbers.

The New York Times Co said the number of subscribers to its flagship digital products increased in the third quarter while overall advertising revenue at the company slid sharply.

Groupon Goods has announced a big discount on two lower-end tablets running the Android operating system. Users can receive up to 50 percent off the retail price.

Orbitz was fined $60,000 by the Department of Transportation for using deceptive pricing in advertising.

Prices of hotel rooms across Europe's major tourist destinations have fallen earlier then expected, allowing travelers to enjoy a final few sunny days before the winter arrives.

The head of Wal-Mart Stores Inc.'s China business has resigned citing personal reasons, after the world's largest retailer ran into trouble with Chinese authorities leading to store closures and employee detentions.

The daily deal industry has jolted a formerly sleepy corner of the $30 billion online advertising market as Groupon battles with rivals to attract new customers.

Daily deals site LivingSocial, while being less than half the size of Groupon, sold deals five times faster than Groupon in September. The X factor behind the increase in deals? Whole Foods.

Advertisements have more influence on children's food choices than their parents, according to a study from Texas.

Columbus Day 2011 is this Monday and in honor of Mr. Columbus himself stores are offering some great holiday deals.

Airbnb launched a new program that offers its hosts professional photography services for free. It's a generous offer, but will it make consumers forget about the Airbnb burglary earlier this year?

Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, as companies moved online to reach the millions of Britons using social networks and watching videos.

Don Lapre, the TV infomercial host charged with fraud, conspiracy, and money laundering, was found dead of an apparent suicide just days before his $52 million trial.

Second-round bids for the streaming start-up Hulu are due this week, but a sale looks less and less likely as the owners debate demands for conditions around the bids, according to individuals knowledgeable about the auction.

Amazon.com Inc, the world's largest online retailer, is using bricks-and-mortar stores to help sell its new tablet computer.

Daily deals company Groupon expanded its service twice Wednesday, announcing a new loyalty program called Groupon Rewards, and a new platform for finding hot products at a bargain called Groupon Goods.

U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games to concentrate on narrow, valuable groups of consumers, a new study shows.

U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games in a major push to concentrate on narrow, valuable groups of consumers, a new study shows.

U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games in a major push to concentrate on narrow, valuable groups of consumers, a new study shows.

Have you been noticing square blocks while driving by billboards, flipping through newspaper ads, or even receiving a tech-saavy friend's business card? Short for Quick Response codes, it's a new form of barcode-like technology that lots of marketing agencies are paying attention to now.