MARKETING

Facebook Acquires Small Startup To Offer Live Shopping Feature

Facebook contended that knowing a user's whereabouts has benefits ranging from showing ads for nearby shops to fighting hackers
The form of shopping that grew popular in the 80s is what Facebook is trying to technologize. Those infomercials where toll-free numbers flashing on television screens that eager shoppers can call to get their hands on the latest product will transition to cyberspace thanks to Facebook's recent acquisition.
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Political campaigns are able to finely hone their messages based on demographic and other data, a controversial practice known as microtargeting

Political Microtargeting: The Good, Bad And Ugly

Google and Facebook notably have fine-tuned their networks to allow "microtargeting," giving advertisers the ability to reach small segments of the online population at a much lower cost than for all users of a platform.
China smart glasses

Apple Needs Help For Ambitious AR Headset Project

Apple has some ambitious augmented-reality projects including AR and VR headsets. These projects are so big that the Cupertino tech giant might need outside help in order to make them succeed. Why should Apple ask other companies to help it realize its goals? Here are some reasons why.

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