MARKETING

Political campaigns are able to finely hone their messages based on demographic and other data, a controversial practice known as microtargeting

Political Microtargeting: The Good, Bad And Ugly

Google and Facebook notably have fine-tuned their networks to allow "microtargeting," giving advertisers the ability to reach small segments of the online population at a much lower cost than for all users of a platform.
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Apple Needs Help For Ambitious AR Headset Project

Apple has some ambitious augmented-reality projects including AR and VR headsets. These projects are so big that the Cupertino tech giant might need outside help in order to make them succeed. Why should Apple ask other companies to help it realize its goals? Here are some reasons why.
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Why Marketing Automation Can't Replace the Human Element Of Making Sales

Many companies are using new marketing automation tools to help manage customer relationships and generate leads. These automated tools can be really useful and they definitely have a place in your company's marketing strategies - but it's important to remember that sales people still need to bring the essential "human element."

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