MARKETING

Why Marketing Automation Can't Replace the Human Element Of Making Sales

IBTimes Logo
Many companies are using new marketing automation tools to help manage customer relationships and generate leads. These automated tools can be really useful and they definitely have a place in your company's marketing strategies - but it's important to remember that sales people still need to bring the essential "human element."
More news
"We demand clear labeling to protect the health of our children," reads the sign in the Mexico City subway, which shows sample junk food warnings of black hexagons with white lettering

Mexican Lower House Passes Junk-food Label Law

"We demand clear labeling to protect the health of our children," reads the sign in the Mexico City subway, which shows sample junk food warnings of black hexagons with white lettering
artificial-intelligence

Are Tech Giants Contributing To An AI Arms Race?

Autonomous weapons would violate fundamental ethical and legal principles by removing human control from life and death decisions. Today’s software does not begin to have the sophistication required to follow the laws of war and armed conflict.
online shopping

Top 10 (+1) Tips To Save A Buck Online

There are ways that the consumer can find themselves on the winning side of the constant give and take that is finding the right item for the right price.

Pages

IBT Spotlight

We Help Businesses Find B2B Service Providers They Can Trust.