Match Group's (MTCH) Tinder is upping its match game with a whole new TV-like experience that allows users to choose their own adventure and pair up with partners that think the same or in some cases differently.

Tinder is launching what it calls an “original interactive adventure” on Oct. 6 at 6 p.m. local time in the U.S. The Swipe Night story invites users of Tinder to a first-person, apocalyptic adventure that will have them swiping right and left to decide what happens next in the streaming TV show.

Every Sunday in October, Tinder will launch a new segment of the Swipe Night series live inside the app. Users will have from 6 p.m. to midnight to access the event and which pits a group of friends played by Angela Wong Carbone from “Chinatown Horror Story,” Jordan Christian Hearn from “Inherent Vice,” and Shea Gabor, against the world that is ending as they know it.

Users of Tinder will play the lead the story and dictate what happens next to the characters by swiping right or left with only seven seconds to decide their fate with “no going back.” The choices that users make during Swipe Night will be added to their dating profile, encouraging more potential matches, which the company hopes will spark more conversations between potential partners.

“Seven years ago, Tinder revolutionized the way we meet with the invention of its Swipe feature.” CEO Elie Seidman said in a statement. “Now, with Swipe Night, we’re proud to be pushing the envelope again, by letting people connect in ways they can't anywhere else.

“The level of innovation, interactivity and immersiveness in the Swipe Night adventure is unprecedented in the dating space, and we’re excited to continue experimenting with new ways to connect on the Tinder app,” he added.

Other stars with their hands in the project include Drake, who is the music video director, Karena Evans, who is the immersive storyteller and Tinder collaborator, and writers Nicole Delaney from “Big Mouth,” and Brandon Zuck from “Five Points.”

Shares of Match Group stock were down 2.79 percent as of 11:17 a.m. ET on Monday.

Tinder
In this representational image, the 'Tinder' app logo is seen on a mobile phone screen in London, England, Nov. 24, 2016. Getty Images/ Leon Neal
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