Wendy’s has been known for trolling social media and calling out its competitors with hard-hitting tweets, but its latest attempt has resulted in some strong backlash for the burger chain.

On Monday, Twitter users woke up to a boycott making the rounds on the social media site as users criticized Wendy’s for attacking a Twitch streamer.

The drama started on Feb. 26 when Wendy’s shouted out Amazon’s streaming game service Twitch in a tweet, saying, “Well, you convinced us to play genshin impact, but now you have to come to the stream and help us figure out what we’re doing. Let’s do it!”

As first reported by HITC, the move backfired for Wendy’s, which has 3.8 million Twitter followers, after some gamers requested that the restaurant chain sponsor George Not Found – a streamer with 1.9 million followers on the social media platform – and Wendy’s denied the request of the fans.

Compounding the matter, Wendy’s then started a poll asking Twitter if it should ban George “again,” which a majority of fans seemed to want the company to do.

This caused Dream – another Twitch streamer, who has over 1.2 million followers on Twitter – to take on Wendy’s with a tweet that called for a boycott of the chain, reports the outlet. In his tweet, Dream posted a picture of Denny’s, a chain rival to Wendy’s, saying “ratioed by Denny’s.”

Dream’s giant fanbase reacted, and #boycottwendys began trending on Twitter.

One Twitter user said that “wendys just getting absolutely DESTROYED rn [right now]” while another said, “it’s over for you wendy’s you messed with the pretty boy.”

Other streamers also got in on the trolling of Wendy’s. MrBeast, who has his own virtual burger chain and has 9.9 million followers on Twitter, said the chain was “ratioed by the superior burger chain.” BadBoyHalo, a Twitch user that has 1.5 million Twitter followers said, “ratioed by ikea.”

At the time of writing, Wendy’s had not responded to the boycott on Twitter.

Wendy's A sign is posted in front of a Wendy's restaurant in Daly City, California, on Aug. 10, 2016. Photo: Getty Images/Justin Sullivan