Little Caesars, the third-largest pizza chain in the United States, will join the lucrative plant-based protein market and offer “Impossible Supreme pizza” with non-meat sausage topping.

According to the pizza chain, the trial of the Impossible Supreme pizza is on. As the name suggests, Impossible Foods will be making the meatless sausage. Impossible Foods is well spread in the U.S with facilities in Florida, New Mexico, and Washington.

The market opportunity for food brands

Food industry players are seeing a big market opportunity in the rising shift of consumers from animal-based protein to plant-based protein. The trend is driven by health as well as environmental concerns.

This is scripting a huge market for meat-like but meatless protein food. Many restaurant chains have joined the action.

They include brands such as Burger King, White Castle, Qdoba, and Bareburger. They are selling food featuring plant-based protein in the U.S. markets.

McDonald's (MCD) has introduced meatless burger in Europe while Tim Horton announced three breakfast sandwiches with plant-based sausages. Those sausages are supplied by Beyond Meat, the competitor of Impossible Food.

According to market research, the market for meat-substitute retail in the U.S is set to grow to $2.5 billion by 2023. The market was $1.4 billion in 2018, according to Euromonitor International.

The global expansion of the meat substitute retail would be to $23 billion in 2023 from the $18.7 billion in 2018, Euromonitor International added.

Twitter Founder expands stake in Beyond Meat

Veganism’s expansion is also graced by many influencers who help the market to grow. According to reports, Twitter co-founder Evan Williams holds a $414 million stake in Beyond Meat that is many times more than the $10 million stakes he has on Twitter, according to Bloomberg’s Billionaires Index.

In early May, Beyond Meat’s IPO spiked as much as 163 percent and became the most successful IPO in 2019.

Veganism lowers risk of death

According to a new study, consuming plant protein lowers the risk of death, while eating animal meat increases mortality risk. 

This tectonic shift in food habits has graced the lives of millions of people. In the U.K, there has been a 350 percent surge in the number of vegans since 2008.

Research has confirmed veganism’s vast health benefits. Those who pursued a diet rich in meat and dairy will experience significant changes. One major change from starting a vegan diet will be an energy boost as the removal of processed meat hastens with fruits, vegetables, and nuts.

Among the sources of plant protein, soy, leafy greens, brown rice, nuts, and nut butter are great and can feed consumers with ample protein.