Princess Eugenie, Jack Brooksbank
Princess Eugenie and Jack Brooksbank's may be viewed on ITV on Oct. 12. Pictured: Princess Eugenie, Brooksbank attends the wedding of Pippa Middleton and James Matthews at St Mark's Church in Englefield, west of London, on May 20, 2017. Getty Images/Justin Tallis/AFP

Princess Eugenie and Jack Brooksbank’s wedding on Oct. 12 will be televised by ITV’s “This Morning.”

The network’s announcement came just weeks after BBC and Sky News reportedly snubbed the royal event. The coverage will be fittingly called “This Morning At the Royal Wedding,” and it will be hosted by regular Friday presenters Ruth Langsford and Eamonn Holmes.

ITV’s coverage will run for three hours on Oct. 12, and it will kick off at 10 a.m. during the arrival of some of the members of the royal family. The network will show viewers Princess Eugenie and Brooksbank’s nuptials up until they leave St. George’s Chapel in Windsor Castle for their carriage procession.

“ITV will provide coverage of the wedding of HRH Princess Eugenie of York and Mr. Jack Brooksbank on October 12 in an extended ‘This Morning’ special,” a spokesperson for the network said.

Katie Hind, a journalist for Daily Mail, previously reported that BBC turned down the chance to broadcast the royal wedding even though Prince Andrew’s aides personally requested them to do so because they didn’t think enough people would tune in.

“From the outset, the instruction from the very top was that Eugenie’s wedding must be televised. The BBC was approached because they have a special relationship with Buckingham Palace and a formula that works. But they turned it down because they don’t think enough people will tune in and that there isn’t enough support for the Yorks. The feeling at the palace is that the BBC has dropped the ball. At the end of the day, this is going to be a huge royal wedding, with all senior members of the royal family in attendance. But nobody wants to take the risk and spend the money it would cost to put it on air,” the source said.

A spokesperson for BBC told Express that the network will show snippets from Princess Eugenie and Brooksbank’s wedding on their news channels. Sky News will also be doing a similar thing during their daytime broadcast.