As Bed Bath & Beyond (BBBY) announced that it would be closing up to 40 stores after the holiday season, the retailer may be making changes to its 20% off coupons.

The company, which is now lead by former Target executive Mark Tritton, addressed the promotion during its Q3 earnings call.

According to Tritton, “We know that the coupon is part of our heritage and our DNA, and we want to maintain that in our mix as part of our tools that we can reach out to customers with. But we do see that there's an opportunity to readjust our value proposition directly with the customer,” USA Today reported.

While Bed Bath & Beyond hasn’t made any changes to its coupon offering just yet, Tritton reportedly explained that that the retailer is looking for a balance where it "can sometimes be ambiguous or unclear about what that first price is when they're searching online, which is a primary vehicle for research.”

Tritton also reportedly went on to say that Bed Bath & Beyond is open to offering more “meaningful” promotions and coupons to its overall promotional structure.

Bed Bath & Beyond announced that is was closing up to 60 stores after the holidays, then saying it would delay the closure of 20 locations. Many of the stores have already been shuttered.

The coupons that Bed Bath & Beyond offers are expected to be unusable during these sales, but no official word has been released from the company.

Shares of Bed Bath & Beyond stock were down 1.10% as of 2:23 p.m. EST on Monday.

Bed Bath & Beyond store A Bed Bath & Beyond store in Massachusetts is pictured. Photo: Bed Bath & Beyond