10 Best Social Media Marketing Report Software Of 2022: Apps & Tools To Help You Track Engagement

Managing social media platforms for your business is a big responsibility. While the internet has given businesses a way to connect to a wider audience, it also made it highly competitive.

From maintaining your online presence, building brand loyalty and providing a good user experience, social media can either make or break your brand.

Luckily, the popularity of social media as an advertising/marketing tool has led to some great innovations for attracting and retaining customers. One such innovation is marketing software. This will show you what works and what doesn’t.

As social media is all about engagement, marketing software makes use of engagement and analytical tools to find out which social media marketing strategies (like ad campaigns) work best and when to use them. In return, you gain better insights that you can use to further build and grow your business.

To help you get started, we listed 10 of the best social media marketing tools you can use this 2022.

Best Social Media Marketing Tools

• FeedHive
• Social Web Suite
• AppGain
• Ligna
• HashtagsForLikes
• WebForce Analytics
• Kollu Analytics
• Postly
• Maybe*
• SocialQ+

1. FeedHive

If you want to use the power of AI to make better decisions for your business, then FeedHive is an excellent tool that's also easy to use. Aside from letting you automate repetitive tasks like creating fresh copy and posting it across multiple platforms, FeedHive also offers real-time analytics so you can monitor individual post performance and share broader insights.

You also get access to important post-by-post data like retweets, impressions and engagement rates so you know exactly how your posts have been performing.

2. Social Web Suite

If juggling multiple social media platforms and analyzing various engagement data is becoming overwhelming, then Social Web Suite is the app for you. Set-up is as quick as five minutes and the app is a full-stack social media management platform that you can use to expertly handle every aspect of your online presence.

This includes analytics and engagement data, so you know which campaigns are working, what type of audience you have and how to best engage with them. WordPress integration is also a big plus.

3. AppGain

If you've ever created an app that's integrated with your social media but barely gets any traction, AppGain is the perfect solution. A low-cost but full-stack marketing solution, AppGain lets you improve your overall conversion rate via analytics, social media ad targeting and other online strategies.

It also has marketing automation that lets you directly respond to users with personalized messages, so you can develop better engagement with your core audience.

4. Ligna

If you've tried using different tools to boost your business and marketing needs but find it overwhelming, Ligna is the tool for you. An all-in-one sales and marketing platform, Ligna integrates your business or social media handles to help you get clients, manage content, oversee projects and track every data you’re able to funnel.

It also offers unlimited data collection function to provide useful insights so you can adjust every aspect of your business to fit your customers' needs.

5. HashtagsForLikes

Getting much-needed exposure for your business only counts when it’s the right crowd and HashtagsForLikes helps you do that and more.

Using its powerful campaign builder and easy-to-integrate tools, this app lets you identify tags that users best engage with, so you know which ones will get your business the most exposure. You can also search tags that competitors are using and integrate them into your campaigns.

6. WebForce Analytics

A popular and powerful analytics tool, WebForce Analytics helps you analyze your users’ journey by collecting user data and creating heatmaps for your eCommerce or business website. This way, you know exactly what your users are looking for in a website or landing page.

You can also track visits, leads, sales and conversions with real-time reporting, giving you all the functions of an analytics tool without costing so much.

7. Kollu Analytics

Do you have a business website that’s starting to get tons of traffic and traction? You might not always know who your visitors are and what they’re looking for but Kollu Analytics can help you.

Easy to understand and use, Kollu Analytics is a web analytics tool that helps you learn more about your customers, track their habits and help increase conversions. Functions include session heatmaps, replays, user journeys and custom goals so you know exactly what your visitors are doing on your site and what you can do to improve their experience the next time around.

8. Postly

Postly is a social media marketing tool that helps you plan your content across multiple channels so you can focus on making good copy. It's also a useful social media analytics tool that helps you better respond and engage with your audience.

This way, you can learn what's trending, which strategies are most effective and what kind of ad campaigns you should be focusing on.

9. Maybe*

Whichever type of business you are, making great content for your audience is what will get you noticed. To do this, you need to know what makes your followers tick. Maybe* can help you with this.

Maybe* lets you track analytics, benchmark content performance and integrate user collected data so you can curate the best type of post for your audience. This way, you can enjoy organic growth at a fraction of the usual cost.

10. SocialQ+

Manage all your social media pages from one place with SocialQ+. As a full-featured social media management platform, SocialQ+ lets you collaborate, create content and schedule all your posts from the same spot.

It also has built-in analytics tools to help you check your posts to see which ones your audience likes the most and which ones need more work. You can now organically increase engagement and brand loyalty through one of the best social media management tools available today.