Social media has become one of the most convenient ways to communicate, sell and share content. It’s no wonder that companies big and small have been keen on utilizing social media to market their products and services.

As more businesses use social media for e-commerce, the tougher the competition gets. Hence, it’s important that businesses monitor and improve their social media presence and engagement so they don’t get left behind.

If your business is in need of assistance in this aspect, you should start investing in social media analytics tools. These can help you understand the needs of your target audience, build on your strengths and work on your weaknesses.

As there are a lot of tools in the market, it can get quite overwhelming. Here's a list of six of the best social media analytics tools that you can get on AppSumo, where you can score from 5% to 100% discounts on your purchase if you purchase now through our links.

6 Best Social Media Analytics Tools On AppSumo For 2022

1. Linkjoy

Linkjoy Linkjoy Photo: AppSumo/ appsumo.com

Linkjoy is one of the most highly-rated tools for social media analytics. It has all the features you need to increase traffic to your site, create your domain link and monitor your audience's preferences. This tool enables you to create a unique link where your audience can easily see your content and images. You can even check the number of clicks it receives, referral sources, location and devices used.

2. Metricool

Metricool Metricool Photo: AppSumo/ appsumo.com

Are you looking for a multi-purpose tool that can help grow your business? Then you should check out Metricool. This tool provides easy-to-understand analytics for the best time to post content and all the information needed for effective data monitoring. This allows you to easily strategize for new campaigns, post your content at the perfect time and improve your content lineup to cater to your audience’s needs. 

3. Sociamonials

Sociamonials Sociamonials Photo: AppSumo/ appsumo.com

Spending on boosted posts and ads can be more expensive than you think. This is why it’s important to maximize your expenses by prioritizing effective and important campaigns that really represent your brand. With Sociamonials, you won’t have to go over your budget as it will help increase your return of investment (ROI). This tool can help improve your campaign's aesthetics through stunning templates and anti-fraud features. It also offers social media metrics that tracks which posts receive more engagements and revenues.

4. Switchy

Switchy Switchy Photo: AppSumo/ appsumo.com

Longer links and bad graphics can affect how your audiences view your brand as these won’t get their attention and they might go to another site. Switchy has an easy-to-use feature to help shorten your links and customize your social media posts to something more aesthetically pleasing. With a more engaging link, you can cut down on costs and track posts which are performing well. You can also monitor the number of clicks your posts receive to know their effectivity.

5. HashtagsForLikes

HashtagsForLikes HashtagsForLikes Photo: AppSumo/ appsumo.com

Using hashtags is very important in social media as it helps users get directed to what they are looking for. With HashtagsForLikes, you can build the best campaign through the use of hashtags and analytics. This tool allows you to use its built-in analytics feature to identify the most suitable ones for your campaign. From there, you can conduct test runs on your followers to track the results of these hashtags before launching the campaign. This also guarantees an increase in your follower count.

6. Woorise

Woorise Woorise Photo: AppSumo/ appsumo.com

Consumers can get easily attracted to discounts, giveaways and promos especially if they have something nice to gain. If you want to increase your engagement through such means, then get Woorise to assist you. This tool has different templates that help create social media campaigns, surveys and contests. It also gives you access to survey results so you can get betters insights on what your audience wants. Whenever your audience interacts with your giveaways or promos, the tool also assists in automatically sending notification emails to thank your new subscribers as well as letting them know if they've won a prize.