Amazon.com Inc on Thursday posted a 36 percent rise in revenue, just shy of analysts' targets, on higher profit in its key holiday quarter.

Net income in the global online retailer's fourth quarter was $416 million, or 91 cents per share, from $384 million, or 85 cents per share, a year earlier. Revenue was $12.95 billion.

(Reporting by Alexandria Sage; Editing by Gary Hill)

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