jeff bezos amazon
Amazon CEO Jeff Bezos released a memo supporting his company's "fun" and "laughter"-filled workplace. Above, he discusses Amazon's Fire smartphone in Seattle on June 18, 2014. Jason Redmond/Reuters

Amazon is reportedly shutting down its Quidsi division, which owns and, according to Bloomberg. The move comes a few years after Amazon acquired Quidsi for $545 million in 2011.

Amazon said it wasn’t able to make Quidsi profitable.

“We have worked extremely hard for the past seven years to get Quidsi to be profitable, and unfortunately we have not been able to do so,” Amazon said in a statement. “Quidsi has great brand expertise and they will continue to offer selection on; the software development team will focus on building technology for AmazonFresh.”

Read: AmazonFresh Pickup: Drive-In Grocery Store For Prime Members Announced

The shutdown of Quidsi will leave more than 260 employees without jobs in June. However, some of them will be able to apply for other jobs with Amazon. Meanwhile, Amazon announced Wednesday plans to open up its 10th fulfillment center in Texas, which will create 1,000 full-time jobs.

Amazon To Purchase

Before Bloomberg reported Amazon would shut down Quidsi, Amazon announced Tuesday it reached an agreement to acquire, a Middle-Eastern e-commerce company. offers more than 8.4 million products across 31 categories on its site and attracts over 45 million visits per month.

Read: eBay Takes on Amazon Prime, Walmart With Three-Day Guaranteed Delivery

"Amazon and share the same DNA – we’re both driven by customers, invention, and long-term thinking,” said Amazon senior vice-president Russ Grandinetti in a statement. " pioneered e-commerce in the Middle East, creating a great shopping experience for their customers. We're looking forward to both learning from and supporting them with Amazon technology and global resources."

The deal is expected to close this year, Amazon said.