Apple is currently enjoying improved sales of its devices in China. The Cupertino giant's recent good position sets up a great launch for the iPhone 11 that’s about to be released later this year but is said to have an ugly design at the moment.

Apple CEO Tim revealed Cook during the company’s third quarter financial earnings call that the tech giant has been experiencing better revenue growth in China in the last two quarters. The company is working hard to boost the iPhone’s sales as it has been low as of late.

Cook noted that Apple had to adapt with the Chinese government’s value-added tax reduction, change device prices and add extra services in their retail stores. Trade-ins and other financial programs helped Apple achieve the healthy and increased growth it has right now.

Cook confirmed that Apple’s sales for iPhones, Macs and even services have all increased in China. The company’s trade-in sales have also increased fivefold, as chief financial officer Luca Maestri told the analysts. So far, Apple has been enjoying some great fiscal quarters.

For now, this situation fares well for the release of the iPhone 11 this September. While the company has yet to officially announce the new device’s exact release date, reports about the device are saying that it looks ugly than previous iPhones.

The iPhone 11 has a bump as the space allotted for its camera is bigger than usual. For previous iPhones, Apple’s focus was to make it sleeker in design, smaller in size, and still keeping the improved hardware power. As of the iPhone 11’s design, the bump ruins this streak and some fans don’t like it as much.

Under Cook’s leadership, the company has been making steps to make new stronger devices even if it has to go against Apple’s design principles in the past. As the company has been keeping up with the compact device designs, some fans may not like the new iPhone to not be as smooth to slide in their pockets.

The healthy sales of Apple could contribute to increased potential of selling more iPhone 11 units once it gets launched and released soon.

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Pictured: Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at the Brooklyn Academy of Music, Howard Gilman Opera House October 30, 2018, in New York. AFP/Getty Images/Timothy A. Clary
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