KEY POINTS

  • Apple may be preparing to launch a new product, a report says
  • The information comes by way of a supposed leaked memo from Apple
  • The company released similar memos prior to product launches in the past

Apple might be preparing to reveal new hardware next week, a supposed leaked internal memo suggests.

A reported memo that Apple sent to its service providers revealed that the company is planning to make changes to AppleCare next week, specifically starting Tuesday at around 5:30 a.m. PT (8:30 a.m. EST).

In the memo, which made its way to MacRumors through a “reliable source,” Apple told its service providers to prepare for new product SKUs, new or updated product descriptions and new or updated product pricing.

The memo does not specify details regarding the new product SKUs, including what kind of product these might be. It also does not reveal details about the product descriptions and product pricing. If anything, these details simply indicate that there might be at least one new product arriving soon.

MacRumors noted that Apple has issued this kind of memo in the past. For example, it issued a similar-looking memo after announcing the iPhone 12 event that was held in October. In that memo, Apple also told service providers to prepare for AppleCare-related changes on Oct. 13 at about 10 a.m. – the exact time and date of the event.

It’s also worth noting that the time indicated in the new memo, 5:30 a.m. PT, is also the time Apple released products in the past. These include the 13-inch MacBook Pro (May 2020), the 16-inch MacBook Pro (November 2019) and second-generation AirPods (March 2019).

Aside from these, there’s also one more detail that seems to hint at the possibility that new hardware will arrive next week: the changes that will be made. Per the memo, the changes are related to AppleCare – the company’s extended warranty and technical support plans for iDevices such as iPhones, iPads, Macs, AirPods and so on.

This last detail here, along with the new product SKUs, description and pricing, seems to hint that new devices are coming.

It’s currently unclear what the new devices or products could be, but some rumors hint at the arrival of the high-end over-ear headphones called the AirPods Studio, the Tile-like trackers known as the AirTags or a new Apple TV with a gaming controller.

Apple has seen its value hover near $2 trillion as it has upgraded its iPhones and ramped up services during the global pandemic. Apple has seen its value hover near $2 trillion as it has upgraded its iPhones and ramped up services during the global pandemic. Photo: Apple Inc. / Brooks KRAFT