Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music And Arts Festival on April 19, 2019 in Indio, California. Rich Fury/Getty Images


  • Blackpink members are trendsetters not just in the K-pop scene but also in the global fashion and beauty world
  • Individually, Blackpink members are brand ambassadors of some of the most well-known luxury brands
  • Lisa, Jennie, Jisoo and Rosé showcase their individual styles through various endorsements with the luxury brands

The Korean girl group Blackpink is known for trending when they announce a new project, album, or collaboration. They are trendsetters not just in the K-pop scene, but also in the global world of fashion and beauty. They have been on the cover of countless fashion magazines and attended shows and exclusive fashion events. Some of the most renowned names in the luxury fashion industry are lucky to call Blackpink members their endorsers or official ambassadors.

Curious about which luxury brands the Blackpink members Lisa, Jisoo, Jennie and Rosé are promoting? Let's take a look:



Blackpink's Thai member Lisa was announced as Celine's first global ambassador in September 2021, but her relationship with the brand started as early as 2019 when she first attended their menswear show in Paris in June of that year. Lisa said that the work of Celine's celebrated fashion designer Hedi Slimane inspires her. "He creates this rare, incredible, and desirable world through his vision," Blackpink's youngest member said.


In July 2020, Bulgari (stylized as Bvlgari) announced Lisa Manoban as their new brand ambassador, and the K-pop idol's social media account got filled with posts about the brand ever since.

This gold-tier pairing shines in every post, and the love is mutual. According to Bulgari, Lisa became the new brand ambassador for her "bold and unrivaled performances and her modern and trendy image as a fashion icon" that pair well with their brand identity. Since her announcement as Bulgari's brand ambassador, Lisa has been part of the brand's digital campaigns.

MAC Cosmetics

Lisa also snagged a partnership with MAC Cosmetics in 2020, making her the first-ever female K-pop idol to be the global brand ambassador for the popular luxury makeup line. A fan of the brand even before being tapped as their global ambassador, Lisa worked with MAC Cosmetics on their first beauty collection together.



This 2022, Jisoo was announced as the new global ambassador for the French luxury jewelry brand Cartier. The visual member of Blackpink showed off her elegance and intuitive nature for the Panthère de Cartier line. Jisoo joined Cartier's roster of global ambassadors, including Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono and Yasmine Sabri.


Jisoo of Blackpink is perhaps most known for her longstanding relationship with Dior, having been their global ambassador for fashion and beauty since September 2021. Jisoo was also in Paris for their Spring/Summer collection.

According to the brand, Jisoo's playful energy "embodies the contemporary femininity" of their collection. "The singer gives the undeniably vibrant collection, which features graphic color blocking and minimal mod shapes, a fresh look."

Dior Beauty

As Dior's fashion and beauty ambassador, Jisoo not only shows off her Lady Dior aura, but she is also the face of Dior's Addict lipstick collection, alongside actress Anya Taylor-Joy and artist Sharon Alexie.



Blackpink's Jennie, also known as South Korea's modern "It Girl," turns heads whatever outfit she wears. But her personal style has always aligned with luxury brand Chanel, who announced her as their global ambassador in March 2019.

Endearingly called "Human Chanel" by her fans, Jennie has had a wonderful relationship with the brand through the years. She was initially the model and brand ambassador for Chanel Beauty in 2018, even doing her first editorial with the brand in the same year for Harper's Bazaar Korea. Jennie has also been front-row at Paris Fashion Week and is the face of the Coco Neige 2021/22 campaign. Jennie is also the face of the Coco Crush fine jewelry line.

Calvin Klein

The versatile singer and rapper of the hit girl group shows off a different side as Calvin Klein's global ambassador and star of their campaigns. Jennie was the first Korean to adorn Calvin Klein's iconic billboard on Houston Street, NYC.

Hera Beauty

Hera Beauty is a luxury K-beauty brand expanding to the U.S. market, and Jennie has been their longtime ambassador. Hera Beauty's Glow product line is "By Jennie," and Hera said it showcases the Blackpink member's natural and beautiful glow.


Saint Laurent

Not only is Rosé's vocals highly coveted, but Blackpink's main singer, who hails from Australia, is also popular among luxury brands – so much so that Saint Laurent and Valentino allegedly competed to make her their brand ambassador.

One of Rose's most iconic looks is her Valentino number while attending their show in 2019. But Saint Laurent finally made things official when they announced Rose as their ambassador – the first in over sixty years – shortly after.

Rosé and Saint Laurent are a match made in heaven, with the singer representing their modern bohemian chic vibe. Rosé wore YSL for her Met Gala debut in New York last year, making her the first Korean idol, together with rapper CL, to attend the exclusive event.

Tiffany & Co.

The luxury jewelry brand Tiffany & Co. named Rosé as their brand ambassador in 2021. Earlier this year, Rose featured in her second major campaign for the brand's HardWear collection. Working with a brand Rosé has admitted she has been wearing since she was in high school truly showcased her authenticity and personal style.

SEOUL, SOUTH KOREA - FEBRUARY 22: Girl group BLACKPINK attend the 6th Gaon Chart K-Pop Awards on February 22, 2017 in Seoul, South Korea. Han Myung-Gu/WireImage