KEY POINTS

  • BTS began its partnership with UNICEF in 2017 for the "Love Myself" campaign 
  • UNICEF used booths to provide information on dealing with abuse at BTS concerts
  • The K-pop band has pledged to donate at least $1 million to the global campaign

UNICEF hailed the relentless passion of BTS in promoting positivity all around the world that led to the success of the “Love Myself” campaign.

Being one of the biggest entertainment acts in the world, the K-pop band has used their staggering fame to raise funds for the well-being of children and youth across the globe.

Four years after the launch of the campaign in 2017, “Love Myself” has generated almost five million tweets and over 50 million engagement on social through likes, retweets, replies and comments, according to an announcement by UNICEF.

The K-pop superstars have also raised $3.6 million for UNICEF’s fight against violence, abuse and to promote self-esteem and well-being among children and young people all over the world.

“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights. During the process, we also strove to “LOVE MYSELF” ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves,” BTS said in the official statement by UNICEF.

The “Love Myself” campaign was widely spread in many parts of the world thanks to the K-pop giant’s massive global fanbase collectively known as ARMY. With at least 39 million Twitter followers and millions more on their other social media pages, the “Love Myself” campaign and its messages of self-love and self-care were shared through hashtags, merchandise and even during the band’s 2018-2019 “Love Yourself” world tour.

In 2019, BTS also shot a video for UNICEF that promotes respect, support for each other and kindness.

The video shows youth confronted by bullies but they end up making new friends and finding refuge in music. The video closes with the hashtag, #Endviolence and the text, “Choose respect. Choose support. Choose Kindness.”

For promoting the campaign, UNICEF has been placing booths in BTS concerts since 2017 with a goal to provide information on how individuals can protect themselves against bullying and violence.

The band also spoke during the United Nations General Assembly last month.

In their speech, BTS told the audience about their frustration when their concert tours were canceled due to the pandemic. But the group said they are moving forward with hope drawing inspiration from resilient people. The band also said that COVID-19 led them to discover the precious moments that we used to take for granted.

Earlier this year, BTS and its management agency BigHit Music renewed their partnership with UNICEF and pledged to donate at least $1 million for the “Love Myself” campaign and proceeds from the sale of the “Love Myself” album and merchandise.

In a tweet, UNICEF Executive Director Henrietta Fore thanked BTS for supporting the campaign.

“We are thankful for all the work the band has done to lead this important initiative, and for all of their support for UNICEF in the last four years,” the tweet read.

After giving remarks at the UN, Korean pop sensation BTS rolled out a pre-recorded video of their track "Permission to Dance," flaunting their moves throughout the General Assembly and on the world body's lawn
After giving remarks at the UN, Korean pop sensation BTS rolled out a pre-recorded video of their track "Permission to Dance," flaunting their moves throughout the General Assembly and on the world body's lawn UNTV
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