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Lash extensions are a growing trend in the beauty industry. From celebrities to everyday people, lash extensions have become popular with many women looking for fuller and longer lashes. The average woman spends between $120 and $300 on her eyelashes at each appointment. That's not including the cost of a professional applying them. So what if you could offer this service and help women glam up their looks?

Cosmina Esanu
Cosmina Esanu Cosmina Esanu

Cosmina Esanu, founder and CEO of the Limitlashes brand, is on a mission to empower aspiring eyelash artists. Cosmina is a lash trainer certified by the Massachusetts Cosmetology Board and an esthetician, YouTuber, and host of the Limitless Beauty Boss podcast. She's also the author of Look At You Know - The Ultimate Playbook to Building a 6-Figure Lash Extension Business from the Ground Up, which dives deeper into how to become omnipresent online and go from hunting for clients to becoming hunted.

As the owner of a massively successful business in the beauty industry, Cosmina uses her personal experience and training to offer what she wished she got when she started out: mentorship and support. When she first began her career, she realized she didn't know how to find consistent, high-quality lash training or mentors to guide her.

Newly arrived in the US from Romania, the first few years of Cosmina's immigrant life were challenging. When they first arrived in 2012, Cosmina and her husband had only $500. They also had to adapt to a new culture, new language, and a different economy. The first two years were difficult. They both worked 7 days a week, 2 to 3 jobs in restaurants, and physical labor jobs to save money and start their own business.

After saving some money, Cosmina started her first business, a cleaning company, which she ran full-time. She then attended lash extension classes after hours to improve her lash application skills. Cosmina's hard work and dedication eventually paid off when she got her license and opened her salon in Boston. However, even after investing over $15,000 for her esthetician license, she did not learn the proper techniques to actually start a lash business, which motivated her to start her own lash training program, Limitlashes Academy.

Through her academy, Cosmina curates exclusive training programs for students worldwide. Her services are in high demand, and the academy has certified over 100 students as lash artists in the last 2 years. Cosmina also provides free training services to fans and listeners of her successful YouTube channel and highly-rated podcast, Full Time Lash Artist. She also shares actionable wisdom through her webpage, Limitless Beauty Boss.

Achieving success was challenging, but Cosmina wouldn't have it any other way. When times got tough, she always kept her end goals in mind: achieving financial freedom and the ability to travel the world. She has achieved most of that, and her success has also positively impacted the lives of her students and fans. Cosmina's ultimate goal is impacting 1 million women to start their own businesses and find financial freedom.