KEY POINTS

  • Emma Watson skips "Little Women" press tour
  • She is promoting the movie in her own unique way
  • 2,000 copies of the book "Little Women" have been hidden in 38 countries for fans to find

Emma Watson’s new movie “Little Women” is releasing next week, and she is busy promoting it. However, the actress is missing in the press tour that the other cast members are attending. Instead, Watson is doing her own, separate promotion.

According to Page Six, the cast of “Little Women” has been busy these past few weeks attending interviews and appearing as guests at talk shows. However, Watson has not being doing that.

Watson attended the Dec. 7 premiere of the movie in New York, but she has been missing in action since then. Although the actress has not joined the press tour with the other cast, she has been doing her bit to promote the movie on her own.

The promotion involves 2,000 copies of the book “Little Women” that have been hidden around the world. Watson announced on her Instagram page that she has teamed up with The Book Fairies to hide the books in 38 countries. Each of these books contains a special note from the “Harry Potter” actress.

Over a hundred different editions of Louisa May Alcott’s novel have been hidden around the world, and the hunt has already begun. Watson wrote in her social media post that this is the largest book fairy event ever. Fans who wish to take part in the book hunt have to follow the hashtag #ibelieveinbookfairies the next few days to find out where the books have been hidden.

This isn’t the first time that Watson has tried hiding books for people to find, Vogue reported. She previously hid different books for commuters in London to find. An avid reader herself, the “Harry Potter” star has her own online book club that is about promoting female writers.

Watson plays the role of Meg in “Little Women.” The film will be released on Dec. 25.

Emma Watson Emma Watson will celebrate her 28th birthday on April 15. The actress is pictured attending “The Circle” Photocall on June 22, 2017 in Paris, France. Photo: Pascal Le Segretain/Getty Images