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We are all atwitter for the opening of Geneva 2018! We can’t wait to see what all the brands have in store for us—we will be providing updates throughout the week on the new releases.

TAG Heuer

TAG Heuer Connected Modular 41

Building on the modular smartwatch concept pioneered by the Connected Modular 45, this new version shrinks the diameter for slimmer and/or female wrists. Other changes to the older model enhance the brightness and resolution of the screen and increase the storage capacity of the watch to 8 GB and its RAM to 1 GB, ensuring smooth usage at all times.

TAG Heuer Connected Modular 41 TAG Heuer Connected Modular 41 Photo: Modern Luxury

TAG Heuer Link Diamonds

The classic Link design from TAG Heuer, was updated as recently as 2016, and an iteration of the new silhouette, boasting the characteristic S-shaped links on the bracelet, dusts each of them in the first three rows with diamonds. Diamonds adorn the bezel and the mother-of-pearl dial, making for a look of intense luxury. Another model, more understated, sets only its bezel with diamonds, framing a blue sunray dial.

TAG Heuer Link Diamonds TAG Heuer Link Diamonds Photo: Modern Luxury

TAG Heuer Link Chronograph

In addition to the diamond-set versions, TAG Heuer is also releasing a chronograph version of the iconic model, in a continuation of the brand’s noted quest for ever more precision in chronograph timing. Powered by the Calibre 17, this sporty yet elegant timekeeper features a classic dial arrangement, with central chronograph seconds, the small second counter at 3 o'clock, the chronograph minute counter at 9 o'clock and the hour counter at 6 o'clock.

TAG Heuer Link Chronograph TAG Heuer Link Chronograph Photo: Modern Luxury

TAG Heuer Formula 1 Lady

The TAG Heuer Formula 1 Lady has been completely redesigned, switching out the case shape, dials, materials and—most strikingly—straps for a whole new array of models that bring an air of assertive femininity to the Formula 1 collection. Housed in a 32mm or 35mm steel, tonneau-shaped case, this watch has been subtly redesigned for an added dash of refinement. An interchangeable strap system allows the wearer to change her mind—and her mood—with one click.

TAG Heuer Formula 1 Lady TAG Heuer Formula 1 Lady Photo: Modern Luxury

TAG Heuer Connected Modular 45 Full Diamond

The most expensive smartwatch in the world has just made its debut!  Weighing in at 23.35 carats of baguette-cut diamonds, the TAG Heuer is crafted in 18-karat white gold, with diamonds set on the bezel (78), lugs (16) and bracelet (495). The modular concept behind the design allows the wearer to switch out the connected watch for an haute horlogerie mechanical module: a three-hand watch, chronograph or chronograph tourbillon. TAG Heuer brings the highest level of luxury to this extraordinary model, which comes with a price tag of 190,000 CHF.