There is nothing wrong with wearing vintage items, but what about a modern-day item that is sold purposefully with what appears to be dirt stains on them? That is what Gucci is doing by releasing the "Screener Leather Sneaker" with an $870 retail price.

The sneakers come in three variations, and Gucci defines the collection as referencing "old school shapes and materials inspired by vintage sportswear." The shoes are influenced by "classic trainers from the '70s" that features the Web stripe on the side and vintage Gucci logo. The footwear is "treated for an allover distressed effect."

The stained sneakers even come with cleaning instructions, which in part state to "clean when the shoe is dry, using only neutral or same-color products to avoid staining." 

People on social media quickly reacted to this new Gucci design, with users such as @5NewsEricka tweeting this response to the shoes.

It seems Gucci may not be getting the reaction they planned for, and this won't be the first time. Just last month, the fashion brand faced major backlash after releasing a sweater many people felt resembled blackface.

Gucci removed the product and released a statement via Twitter, saying in part, "Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make."

gucci A picture shows the logo of Italian fashion shop Gucci in the Vittorio Emanuele II Gallery in Milan, Italy, Dec. 4, 2017. Photo: MIGUEL MEDINA/AFP/Getty Images