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On the e-commerce business side, offering free or discounted shipping rates can increase revenue and order value.
On the e-commerce business side, offering free or discounted shipping rates can increase revenue and order value. ShipStation

Shipping discounts and free shipping offers are some of the top factors that entice customers to purchase items online. They reduce the overall cost of the products purchased, significantly benefiting the customers, whether they plan on purchasing a single item or items in bulk. Some customers also tend to buy more than their initially desired amount of items when they see discounted or free shipping fees.

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On the e-commerce business side, offering free or discounted shipping rates can increase revenue and order value.

On the e-commerce business side, offering free or discounted shipping rates can therefore increase revenue and order value. It can attract more customers to purchase from your business, boosting customer satisfaction and loyalty. This way, your business could gain an advantage over your competitors as you build an impressive business image and positive customer reviews. Making use of software like ShipStation, which has access to discounted UPS and USPS rates, allows you to offer free shipping and discounted shipping fees without affecting your bottom line.

Why Offer Free Shipping or Discounted Shipping Rates?

With numerous e-commerce businesses thriving in the industry, some consider offering free shipping and discounted shipping rates a competitive necessity to help their business grow and increase its sales. It has advantages for both businesses and consumers, specifically in the shipping process.

Free shipping or low-cost shipping is becoming increasingly popular with customers as giants like Amazon have changed consumer expectations. By offering free shipping, you can attract more customers and encourage repeat purchases. Chances are your business will be recommended by your regular or loyal customers to other potential shoppers.

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By offering free shipping, you can attract more customers and encourage repeat purchases.

We've all been there, we've loaded up our shopping carts, and as soon as we're ready to check out and see the cost of shipping we jump ship. Cart abandonment is unavoidable in online shopping, but free or discounted shipping offers can prevent it from happening as often. You can actually encourage shoppers to purchase more than they may have originally intended by setting minimum order amounts to meet a free shipping threshold.

Offering Free Shipping or Discounted Shipping Rates with ShipStation

You don't have to offer free and discounted shipping all the time. You can save it for flash sales, holidays, or to boost business during slower months. But whenever you do decide to offer it, you can make sure it doesn't hurt your bottom line by using a tool like ShipStation whose deeply discounted shipping rates make it possible. You can pass your savings on shipping directly on to your customers. Aside from offering discounts on shipping labels, ShipStation can also show you which shipping option and carrier are the cheapest, which means you're always getting the best possible rate.

ShipStation will help you provide your customers with an exceptional online shopping experience that they would normally expect from big-name brands. As your business continues to grow and scale, shoppers from all over the world might be purchasing from your business. ShipStation helps you to utilize integrations and partnerships to sell in broader marketplaces and ship internationally. ShipStation connects with the following reputable marketplaces, carriers, and channels:

  • Amazon
  • eBay
  • Walmart
  • USPS
  • UPS
  • Etsy
  • FedEx
  • Google
  • Coupang
  • Shopify
  • Canada Post
  • GlobalPost
  • Wix
  • BigCommerce
  • And so many more
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ShipStation connects with reputable marketplaces, carriers, and channels.

Aside from helping you offer shipping and discounted shipping rates for your customers, ShipStation also lets you print customized packing slips, process returns easily, and track orders systematically. So even without free and discounted shipping rates, your customers can guarantee a smooth and reliable shipping process from your business in every purchase. What more if they will get free or discounted shipping rates? They will probably keep coming back to purchase from your business!

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Guarantee a smooth and reliable shipping process.

It won't take a lot of your time with ShipStation to provide your customers with the best shipping rates and options. You can connect with various carriers and generate free and discounted shipping in just a few clicks. The most essential part is investing in shipping software that will help you make your work easier, from managing orders to shipping and tracking them until your customers receive the products.

Give your customers the satisfaction of offering free or discounted shipping fees in the most efficient way possible.

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