Apple’s iPhone 11 demand is going up as of now. Many customers are looking to grab an iPhone 11 and it’s reflecting well on the company’s share prices. To get ahead of its rivals, Apple needs this attention after not focusing on its devices throughout 2019.

Apple’s stocks went up by 2.8 percent according to the Nikkei Asian review as the company made more iPhone11 units by around 10 percent. The production surge was done to capitalize on the increased demand for the devices. So far, the base $699 iPhone 11 and $999 iPhone 11 Pro have increased in orders. Meanwhile, the company is slowing down on taking $1,099 iPhone 11 Pro orders.

Nikkei also confirmed that the demand surge is strong as of now but may not last long. However, Apple needs this boost to get ahead of Samsung and Huawei.

As of now, 2019 has been an unsteady year for all these companies so far. Huawei has been innovating with new technologies as of this year but the trade ban against them has affected its growth. Its new smartphones will not be welcomed anymore and its support from U.S.-based companies is dwindling as the ban reprieve expires.

Meanwhile, Samsung’s Galaxy Fold is not looking well despite its efforts to improve its first foldable smart device. The company announced that the device could last up to 200,000 folds but has been confirmed to fall short to 120,000 folds according to test from CNET. The device would stop working after running it through a specialized stress test machine.

While it’s a gargantuan feat to achieve these many folds for consumer use, its other features are also under flak. Its battery life, still fragile display, and expensive cost make the Galaxy Fold a difficult pick for many consumers.

Overall, Apple has a great chance to catch up and take the lead from its competition after focusing on services and subscriptions for a good part of 2019. Its iPhone 11 release may be mostly a camera and hardware improvement but its cheaper price is definitely working in favor of Apple.

Apple Senior Director of Product Marketing Kaiann Drance speaks onstage about the iPhone 11's cameras
Analyst Ming-Chi Kuo believes Chinese consumers prefer the iPhone 11 because of its aggressive pricing. (Apple Senior Director of Product Marketing Kaiann Drance speaks onstage about the iPhone 11's cameras during a product launch event at Apple's headquarters in Cupertino, California) AFP / Josh Edelson
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