Kate Upton landed the No. 2 spot in AskMen's Top 99 Most Desirable Women of 2012 poll; and her new Beach Bunny Swimwear Ads make it clear why.

Upton, a glorified Sports Illustrated model who has gained fame for her enviable curves and her sweet smile, is the face of Beach Bunny Swimwear's Spring 2012 collection. The blonde stunner poses in the ad campaign and a number of catalog shots. The picturesque setting and colorful bikinis make for a stunning pictorial.

The Florida native modeled for Beach Bunny Swimwear in 2011. She entered into modeling after being scouted at 12-years-old by Trump Model Management. At 15-years-old, she drove down to Miami for open call. And the rest is history.

Now, Kate Upton is a household name (and a frat boy-favorite).

Beach Bunny is unique because it is sexy and there [are] fun details like sparkles or different kinds of fabric and print, Upton said in 2011.

She has said that she loves Beach Bunny because of how flashy it is and how the suits can be worn not only as swimsuits, but also as attire to summertime beach parties.

Check out Kate Upton's Beach Bunny Swimwear ad campaign and some shots from the collection.