KEY POINTS

  • Demi Lovato made a quip about getting “unengaged” during the People’s Choice Awards Sunday
  • Max Ehrich accused his ex-fiancée of exploiting their breakup for "clout"
  • Ehrich's comment sparked backlash, with Lovato's fans pointing out that pop star is more famous than him

Demi Lovato's ex-fiancé, Max Ehrich, has accused her of using their split for "clout," and the pop star's fans are not having it. 

On Wednesday, Lovato shared photos of her partially shaved head and blond dye job on Instagram. However, her ex apparently took the post as a cue to call her out after she made a quip about getting "unengaged" during the 2020 People's Choice Awards Sunday.

"Exploiting our breakup for clout at PCA is not chill," Ehrich commented on her post Thursday, Page Six reported. "Stop talking about me on award show. thanks.”

The 29-year-old actor's comment drew the ire of Lovato's fans, who slammed him for his exploitative actions following the end of their engagement.

Lovatics reminded the "Young and the Restless" star of him returning to the beach where he proposed and crying in front of the paparazzi, pleading for her attention on social media and kissing singer Mariah Angeliq in front of many cameras.

"It’s becoming more and more clear why she dumped his a--. Geeeez. Imagine thinking Demi Lovato has to use anyone for clout. Lmfao," one Twitter user wrote, along with a laughing emoji.

"So him going and fake crying on live or staging beach photos and constantly doing IG posts on it was not trying for clout at all...plus he just staged more pap photos. But yea...he’s talking about clout," another tweeted.

"Uhhh...Didn’t he talk about it on Instagram for weeks, even to this day, whereas Demi literally addressed it once, maybe twice? And as far as I’m aware, she doesn’t need to try for clout, just her name alone gets her clout enough," a third Twitter user wrote.

"He just wanted to be famous and is angry that it didn‘t work out...Psycho," another wrote.

Ehrich earlier claimed in a since-deleted post that he only learned about their split through a tabloid. However, an insider refuted his claim, saying that the "Skyscraper" hitmaker had informed him that their breakup will reach the media.

Other reports said Lovato is having issues with Ehrich "not leaving her alone" after they called it quits.

Meanwhile, Ehrich shared a photo of himself with the caption, "growing, healing, learning :)" on Instagram. His supporters flooded it with supportive messages.

"The besttttt. So happy to have such an amazing and talented friend. Keep singing," one commented.

"Reminder: healing takes one person and it is YOURSELF!! No one gets to choose your emotions for you NO ONE gets to say how you are feeling!! And don’t push your healing aside!!! Please take care of yourself and know what yourself wants and be nice to yourself as we are only humans love you max," another wrote.

Demi Lovato Demi Lovato performs at the March for Our Lives rally in Washington, D.C., on March 24, 2018. Photo: AFP/Getty Images/Jim Watson