MC Hammer Announces Search Engine
Rapper MC Hammer arrives at The Huffington Post Pre-Inaugural Ball in Washington, DC January 19, 2009. Reuters

Stop! Hammer time!

That's what MC Hammer—yes, that MC Hammer—wants you to think the next time you go to complete a search on the internet. The 1990s superstar announced a new project called WIREDoo at the Web 2.0 Summit in San Francisco that promises to surpass Google with its deep search ability.

The tagline of his new product is search once, see what's related, and Hammer says, as with any product, there's always room for improvement, so it's not crazy that he'd try to take on an industry that's dominated by large companies like Google, Yahoo and Microsoft.

MC Hammer has been an active angel investor since he originally founded his first technological venture named DanceJam. He was also one of the first celebrities to regularly use Twitter. He currently has 2.2 million followers on the social network.

During his presentation, Hammer admits that the world may not need a new search engine, but he thinks its important to continue to find ways to improve existing products. His search engine focuses on something he calls deep search and relationship search interchangeably.

The idea is not to simply search for keywords. Instead, WIREDoo will presents users with information related to keywords. So, for instance, if a user were to search a zip code, they would get several statistics relating to that zip code including real estate data, crime rates, schooling data, shopping data and more.

WIREDoo was briefly previewed, but since company is still in beta-testing, none of the final UI was included. Though the presentation was short, it was interesting to note that Hammer had a similar idea to Steve Ballmer: In the future, simple blue links may not cut it when it comes to searching through the vast information that continues to pile up on the internet.