KEY POINTS

  • Meghan Markle sparked a $12,000 donation just by wearing an accessory
  • Markle's influence significantly dropped after she left the royal family
  • Duchess of Sussex had a hard time adjusting to royal life

Meghan Markle sparked a $12,000 donation for an animal charity simply by wearing a special accessory.

The Duchess of Sussex’s “Meghan Effect” was in full swing when she was still a working royal. Back in March, Markle was spotted wearing a “love” pendant designed by Sophie Lis. After she was seen wearing the accessory, the sales of the pendant went up. At present, the item is still out of stock and is only available for pre-order.

Following the attention Markle gave to the item, designer Sophie Lis pledged to donate 10 percent of each sale to the Wild at Heart Foundation, a charity dedicated to fund animal welfare projects and rescue stray dogs.

“We are so happy to announce we have donated £10,000 ($12,166) from sales of love pendants in the past two months to this incredible cause @wild_at_heart_foundation,” Sophie Lis announced. “When the Duchess of Sussex was spotted wearing the pendant, it struck a chord with fans the world over. Not only are we delighted to see Sophie’s stunning creation get the publicity it deserves, this royal seal of approval led to a rush of sales. And the Wild at Heart Foundation said it was ‘utterly blown away’ by the donation of £10,000 following the sales boost.”

The donation will be used for new projects to help more stray dogs and give them the life they deserve. Markle is also an animal advocate. The duchess has a rescue dog, a beagle named Guy.

However, Markle’s influence significantly dropped after she and Prince Harry decided to ditch their royal roles. From 2017 to 2019, Markle was a huge influencer with approval rating of 216%, but that dropped to only 31% earlier this year.

In March, when she wore a Safiyaa dress, there was only a 38% uptick. However, when she wore the same brand in Fiji in 2018, the searches for Safiyaa gowns reached as high as 223%.

According to royal biographer Katie Nicholl, Markle struggled to adjust with her royal life. Her experience as a B-list actress didn’t help because she suddenly became an international celebrity which was very different from the Hollywood stage.

Meghan Markle, Duchess of Sussex
Meghan, Duchess of Sussex attends the annual Remembrance Sunday memorial at The Cenotaph on Nov. 10, 2019, in London, England. Chris Jackson/Getty Images