Netflix recently announced that they’re discontinuing support of the Apple AirPlay. Netflix says the pullout happened due to “technical difficulties,” but some say it could be related to Apple’s new service.

As confirmed by Netflix to The Verge, they have a “technical limitation” with the Apple AirPlay hence their latest move. Apparently, Netflix’s systems cannot tell Apple TVs and other TVs apart which could potentially cause a divide between its users. To provide quality service, Netflix opted out of the platform entirely.

In March, Apple announced that they will have their own TV show subscription as part of new services to offer to its customers. The new Apple TV subscription will have its own set of TV shows and will offer content from major TV channels as well. Netflix will have a major competition once the new Apple subscription kicks off as it will also work similarly to a cable TV subscription.

However, Netflix clarified that the move wasn't done to get away from competition as Apple will technically have a similar service.

“It’s not a business competition play,” Netflix told The Verge. When the Apple TV subscription launches, users may be forced to choose between two paid services.

While we’ve yet to know if Netflix returns to AirPlay, other Apple devices such as iPads and iPhones are unaffected by this change. However, Netflix is one of the most popular online streaming apps for TV shows which could be a problem for some users.

Aside from Apple TV, the Cupertino-based company is also offering other subscription services. Apple will also have a magazine subscription and a credit card service. The Apple News+ includes both magazines and news outlets for the its users to read.

Meanwhile, the Apple Card allows users to use their iPhones like a credit card similar to what many known credit card apps do nowadays. Lastly, Apple has also entered the gaming scene with its Apple Arcade, giving users access to new or exclusive video games to Apple devices.

GettyImages-Netflix CEO
Netflix CEO Reed Hastings attends an event at Villa Miani on April 18, 2018 in Rome, Italy. Ernesto S. Ruscio/Getty Images for Netflix