Japan's Panasonic Corp <6752.T> is likely to post a net loss of more than 100 billion yen ($1.1 billion) for the year ending in March 2010, the Yomiuri newspaper reported, as the consumer electronics maker grapples with a stronger yen and slowing demand.

That is in line with an average estimate of a 105.4 billion yen net loss in a poll of 17 analysts by Thomson Reuters.

Analysts expect the company to suffer a second straight year of losses this financial year, as the industry is mired in a global slump that is shaping up to be nastier than the last major downturn in 2001 after the IT bubble.

Separately, the Sankei newspaper said Panasonic was likely to forecast an operating profit for this financial year but project a net loss due to costs to pull out of unprofitable operations.

Panasonic spokesman Akira Kadota said the reported figure was not something the company had announced.

The company in February warned it would post a 380 billion yen net loss for the year that ended in March and cut about 15,000 jobs in the face of the downturn.

The company is scheduled to announce its results and outlook on Friday.

Shares of Panasonic fell 3.2 percent to 1,407 yen, underforming a 2.1 percent decline in the benchmark Nikkei average <.N225>.

($1=95.31 Yen)

(Reporting by Taiga Uranaka; Editing by Chris Gallagher)