Sony recently announced that it is cutting out the middleman ahead of the launch of its next-generation console, the PlayStation 5. The Japanese gaming console maker revealed the latest addition to its online store that will offer PlayStation 5 hardware, titles, and many more straight to the customers. Interestingly, the new Sony storefront will provide a wide range of products from gaming consoles and bundles.

At present, the latest PlayStation Store has a select range of offers limited to PlayStation VR System and its accessories, PlayStation 4 and PlayStation 4 Pro, DualShock 4 Wireless Controllers, PS VR headsets, PS Plus subscriptions and voucher codes, and physical games. But, along with the release of PlayStation 5, hopefully, next year, the list of available products and titles will definitely expand. The latest strategic move from Sony is a win-win to both the company and the gaming public.

As the Japanese gaming console maker nears its official launch of the PlayStation 5, the latest PlayStation Store will allow the company to sell directly to its customers. Through this, Sony can definitely offer more exciting and generous deals and massive discounts compared to its competitors considering that a middleman no longer exists. To celebrate the launch of its latest store, Sony is offering a limited-time promo bundle available until October 31.

Interested gamers can avail the PlayStation 4 and PlayStation 4 Pro with free 12-month PS Plus subscription for only $339.99 and $429.99. The deal also comes with an extra offer for PS Plus members. Those who have signed in to shop are entitled to a free one-day express shipping. Should the store thrives next year, it could serve as the best venue to purchase the PlayStation 5.

Given the popularity of PlayStation 5 among gamers, it is anticipated to achieve warm reception from gamers, thus making the unit scarce or limited to specific regions. The latest PlayStation Store can offer PS5 pre-order or earlier pick-up date than other competing stores and outlets. The store went live this week in the United States only while Sony is yet to announce the store’s availability in other regions.