Max Willens

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Max Willens is a staff writer for IBT. He has written about the economics of entertainment and culture for WIRED, Advertising Age, Crain's New York Business and The Village Voice. He is a proud graduate of the CUNY Graduate School of Journalism.

Why OK Go’s Damian Kulash No Longer Trusts YouTube View Counts

After 10 years building its brand on YouTube, OK Go grew leery of its metrics, and looked for an alternative.

Kanye West’s ‘Life Of Pablo’ Tidal Exclusive Could End Up Costing Him Millions

If West really does keep “The Life of Pablo” exclusive to Tidal, he could be short millions, unless he goes on tour.

Grammys 2016: Do The Grammys Have West Coast Bias?

Despite decades of both commercial success and innovation in California, the state has never produced a Grammy-winning rap album.

Here’s Why OK Go Just Broke Up With YouTube

Winning most of its many fans with inventive music videos, the band premiered its latest creation on Facebook.

Kanye West Live Stream Fail: Tidal, Periscope Struggle To Handle Demand For Yeezy Season 3

Frustration tore across social media as live streams of Yeezy Season 3 crashed on Thursday, leaving Kanye fans furious.

Kanye West Yeezy Season 3 Live Stream: Watch Fashion Show And TLOP Launch Here

West's launch event, which begins at 4 p.m., EST, will include performance art, a fashion show and his new album.

Kanye West’s Yeezy Season 3 Live Stream Is Showing On Fewer Screens Than The Met Opera

West's Yeezy Season 3 will debut with a lot of Kanye-style hype, but it's a fairly typical outing for a live-streamed concert.

‘Happy Birthday To You’ Will Finally Enter Public Domain Following Warner/Chappell Lawsuit Settlement

The music publisher Warner/Chappell settled a class action lawsuit that also requires it to pay out $14 million.

Facebook Just Ended YouTube’s Dominance Over Online Super Bowl Ads

Facebook News Feed has surpassed YouTube as the top online spot for viewing commercials created for the NFL's biggest game.

Super Bowl Commercials 2016: Watch Every Ad For The Big Game Here

Most of the ads airing during Super Bowl 50 Sunday have already been released.

Super Bowl 2016: Prop Betting Surges, Fueled By Fantasy Football — And Fantasies

This Super Bowl Sunday, casual gamblers, drawn by long-shot odds, will bet on everything but the game’s outcome — wagering a large amount of money.

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The Grammys Have Launched A Political Action Committee To Fight For Music Creators

A trade association PAC, formally announced Tuesday, will fight for an omnibus bill that would make the industry “fair and rewarding” for music creators.

Why The Super Bowl 2016 App And High-Tech Levi’s Stadium Are The Future For NFL Fans

As the National Football League ups the ante with its Super Bowl 50 app, high-tech venues and behavior-tracking apps in stadiums will become commonplace in the coming years.

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Kendrick Lamar Album Goes Platinum After RIAA Tweaks Certification Rules To Include Streaming

The Grammy-nominated rapper joins 16 other artists whose releases earned new certifications from the RIAA.

How Rihanna ‘ANTI’ Downloads Could Double Tidal’s Subscriber Base

More than 1 million fans downloaded "ANTI" for free from Tidal's store, where they were offered a free trial.

Why Rihanna Made ‘ANTI’ Available For Free On Tidal

By giving away her latest album with a trial membership to the music service, the star sacrificed short-term success for the platform's future.

Super Bowl 50 Tickets Could Be The Most Expensive Ever, Because Of Silicon Valley

The average resale price is well over $5,200, and it could wind up being one of the highest of all time.

Can Rihanna Save Tidal? New Single ‘Work’ Hits Streaming Service, And The Stakes Couldn’t Be Higher

The pop star’s comeback begins today, and her success could help determine the music streaming service’s fate.

There Is No Such Thing As A Banned Super Bowl Ad

"Banned" Super Bowl ads join a growing list of ways marketers try to grab attention in the runup to the big game.

Spotify Thinks It Can Make You Watch Spotify As Much As You Listen To It

CEO Daniel Ek and company are betting that the streaming site’s users will also tune in to nonmusic content.

NBA On ABC: Can Saturday Night Games Actually Lure Saturday Night Viewers?

The NBA is hoping eight marquee matchups will draw viewers to a time slot when little flourishes on TV.

Mainstream Brands Account For Nearly Half The Ads On EU Piracy Sites

An EU group identified more than 1,500 brands in ads displayed on sites that offer access to pirated content.

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Deezer Drums Up $109 Million In New Funding From Old Allies

Access Industries, owner of Warner Music Group, and the telecommunications company Orange led the funding round.

Buying The Onion: Univision Acquires Controlling Stake In Satirical Media Company, Report Says

The privately held broadcaster, which is on the verge of an IPO, now owns 40 percent of the satirical news site.

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Could A David Bowie Musical Be On The Way?

With major labels hunting for more ways to make money, David Bowie's music could wind up being used on Broadway.

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New Ebola Death In Sierra Leone Leads To Quarantines Of More Than 100 People

The victim, a 22-year-old student, did not present any symptoms when she visited a hospital last week.

Clinton Regrets Going Easy On Sanders

WIth early leads in Iowa and New Hampshire mostly erased, Hillary Clinton wishes she had gone after Bernie Sanders sooner, according to her associates.