Articles by Max Willens

Max Willens is a staff writer for IBT. He has written about the economics of entertainment and culture for WIRED, Advertising Age, Crain's New York Business and The Village Voice. He is a proud graduate of the CUNY Graduate School of Journalism. 


Apple Vows To Fix Apple Music

Apple was once synonymous with digital music consumption and its future. Today, it's scrambling to keep up with the times.

Why The Future Is Hands-Free

The latest edition of the influential “Internet Trends” report released Wednesday found that consumers are embracing voice commands.

Teen Drama, Told In Pixels

Companies like AwesomenessTV are snapping up the rights to popular teen books to expand their scripted slates.

ESPN Ads Know If Your Team Won Or Lost

Using technology called LiveConnect, the sports network will send different online ads to fans of different teams — or to different categories of viewers.