Articles by Max Willens

Max Willens is a staff writer for IBT. He has written about the economics of entertainment and culture for WIRED, Advertising Age, Crain's New York Business and The Village Voice. He is a proud graduate of the CUNY Graduate School of Journalism. 

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Apple Vows To Fix Apple Music

Apple was once synonymous with digital music consumption and its future. Today, it's scrambling to keep up with the times.
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Why The Future Is Hands-Free

The latest edition of the influential “Internet Trends” report released Wednesday found that consumers are embracing voice commands.
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Teen Drama, Told In Pixels

Companies like AwesomenessTV are snapping up the rights to popular teen books to expand their scripted slates.
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ESPN Ads Know If Your Team Won Or Lost

Using technology called LiveConnect, the sports network will send different online ads to fans of different teams — or to different categories of viewers.

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