More From Max Willens
Twitter Bots Are Trying To Keep Uber In New Jersey
A digital campaign to fight a bill that would require driver background checks has some nonhuman support.
Jun 29, 2016
Rio Olympics Advertising Problems: Snapchat And Ambush Marketing Has IOC Throwing Up Hands
Olympics sponsorships have never been more expensive. So why is the IOC relaxing the rules governing what athletes can promote?
Jun 29, 2016
How Many People Use Ad Blockers? That Depends On Whom You Ask
By next year, nearly a third of all U.S. internet users will be blocking ads. Or maybe it's a quarter. It depends on which report you believe.
Jun 21, 2016
Orlando Shooting And Guns: Assault Weapons Advertising Goes Up, But Big Ad Agencies Won’t Bite
As politicians demand action on gun control, less attention is focused on how advertising agencies market popular assault rifles.
Jun 17, 2016
Apple Inc. Tries To Fix Apple Music By Making It More Like Spotify
Apple was once synonymous with digital music consumption and its future. Today, it's scrambling to keep up with the times.
Jun 13, 2016
Meg Whitman May Support Hillary Clinton Instead Of Donald Trump In 2016, Report Says
At a private event in Utah this week, the Hewlett Packard Enterprise executive also reportedly likened Trump to Hitler and Mussolini.
Jun 11, 2016
Euro 2016 Violence Stretches Into Second Day In Marseille; 9 Arrested, 5 Injured
Clashes between Russian and British fans at a soccer tournament in France have left one British man fighting for his life.
Jun 11, 2016
President Obama Addresses Puerto Rico Debt Crisis: WATCH
In his weekly address, President Barack Obama called on the Senate to approve a measure that would restructure the territory's debt.
Jun 11, 2016
Video Ads Won’t Save Digital Media From The ‘Clickpocalypse’ — But Selling Time Just Might
Internet sites that have been chasing brand advertising dollars for decades are now trying a new plan.
Jun 09, 2016
Spotify May Be Changing Its Tune On Exclusive Streaming Music Deals
The company’s hiring of artist manager and tech investor Troy Carter indicates a shift in its user acquisition and artist relations strategies.
Jun 07, 2016
Pandora Media Inc. (P) Just Took A Step Closer To Launching A Spotify Competitor
The company announced a deal with Music Reports, a royalty administrator that will help Pandora pay royalties.
Jun 06, 2016
Only One Artist Has Two Albums Whose Songs Have Been Streamed 1 Billion Times
In less than a month, the songs on “Views” have been streamed more than 1 billion times.
Jun 03, 2016
Amazon’s Summer Playlist Is Full Of Exclusive Songs It Commissioned From Artists
“Songs of the Summer,” released Friday, provides exclusive covers and original songs that Prime members can purchase or stream.
Jun 03, 2016
Voice Recognition Explosion Driving A Hands-Free Future For Search Queries
The latest edition of the influential “Internet Trends” report released Wednesday found that consumers are embracing voice commands.
Jun 01, 2016
Alibaba Fuels Massive Rise In Mobile Ad Blocking In Asia; Could The US Be Next?
More than 419 million people have installed mobile ad-blocking software — the majority live in China, India, Indonesia or Pakistan. Could the U.S. be next?
May 31, 2016
Spotify Just Sold Your Favorite Playlist To An Advertiser
The streaming music service announced Thursday that its many playlists can now be sponsored by advertisers.
May 26, 2016
Finding The Next ‘Twilight’ Franchise: Why Digital Video Upstarts Are Scooping Up Young Adult Novels
Companies like AwesomenessTV are snapping up the rights to popular teen books to expand their scripted slates.
May 24, 2016
Is Spotify Profitable? 2015 Revenue Doubles, But Music Streaming Service Is Still In The Red
Strong gains in both ad and subscription revenue led to Spotify booking more than $2 billion in revenue last year.
May 23, 2016
On ESPN Websites, Yankees And Red Sox Fans May Never See The Same Ad Again
Using technology called LiveConnect, the sports network will send different online ads to fans of different teams — or to different categories of viewers.
May 20, 2016
Rhapsody VR Brings Live Virtual Reality Concerts To Music Streaming
Rhapsody, which counts more than 3 million subscribers around the world, now offers a VR app.
May 19, 2016
Taboola Is Growing Like A Weed: Discovery Platform Draws Clicks On 1 Billion Devices Every Month
Taboola, which distributes content to 1 billion devices per month, is growing fast. But it faces big-name competitors and other potential threats.
May 18, 2016
New ESPN Site The Undefeated Might Use Vine Stars To Make Highlights Cool Again
Kevin Merida, editor-in-chief of the Undefeated — ESPN's focus on race and sports — said he hopes to rely on some Vine content.
May 17, 2016
The NBA’s First Jersey Sponsorship Deal Is Deliciously Ironic
The Philadelphia 76ers, the worst team in the NBA over the last three seasons, became the first to secure a jersey sponsor.
May 16, 2016
Digital Publishers Promise New Ways To Make Ads Go Viral In The Post-Website Era
People are consuming more content without leaving Facebook, but digital media companies say they have new ways to reach them.
May 13, 2016
It’s Go90 Time For Mashable’s Budding Video Ambitions
The startup tech publisher joins a growing stable of web video producers inside Verizon’s mobile content app.
May 11, 2016
DreamWorks Is Hoping A New Justin Timberlake Song Will Make Audiences ‘Happy’
Quickly shooting to No. 1 over the weekend, Justin Timberlake’s new release is borrowing from a recent film/song tie-in playbook.
May 09, 2016
Spotify’s Original Video Lineup Looks A Lot Like VH1’s
Streaming music service Spotify said Monday it will produce new shows that take silly and sober looks at music and culture.
May 09, 2016
Radiohead Invented Digital Music Marketing In 2000 And Now Looks To Redefine It Again In 2016
Many innovations that have gone into albums can be traced to the band — from 2000’s “In Rainbows” to its new release Sunday.
May 06, 2016
This Spotify-Backed Startup Wants To Completely Change What McDonald’s Sounds Like
Soundtrack Your Brand, a Swedish data-driven startup that provides music for retail businesses, has secured a partnership with McDonald's.
May 05, 2016
Vice Media And ESPN Become Disney’s Latest Odd Couple
The two media companies are going to start working together more closely and are even co-creating an animated series.
May 03, 2016
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