Samsung has said that the company is looking into ways of bringing out new smartphones with batteries that last an entire day under average to moderately heavy use, according to the latest report. This could be incorporated in the Samsung Galaxy S3, expected to be launched early this year.

Kevin Packingham, VP of product innovation at Samsung, said in an interview with CNET, “When you wake up to when you go to bed, we don't want you feeling anxiety about your battery life.”

When Apple’s new iPhone 4S released officially back in October last year, it became apparent fairly quickly that battery life was lacking. The latest phones are rolling out with bright, large displays, stronger processors, 4G connectivity and specs that are getting closer everyday to matching a PC. All these specs and features come with a substantial battery drain.

While Samsung does plan to include bigger batteries, that is not the only solution to be included in its future devices. Samsung also plans to improve battery life by better managing the way smartphones function. Optimizing the way the device searches for WiFi connection and more efficient 4G LTE management are included in the list.

Meanwhile, users hope that Samsung will take further steps in battery efficiency and deliver on its promise.