It hasn’t been that long since Samsung Electronics took the wraps off of the Galaxy Note 9, but now news reports from South Korea are saying that the tech giant is already preparing the successor to its newly launched phablet. 

Korean news outlets reported Monday that Samsung is preparing to outrun its rivals with its upcoming Note-branded smartphone, which is due for release next year. The tech giant is said to be preparing its biggest Note model yet since most smartphone makers have been releasing handsets with very large displays to attract new clients.

The Investor has learned that Samsung’s display-making arm, Samsung Display, has already decided to adopt a 6.66-inch screen for the Note 10. This means it’s going to be bigger than Apple’s iPhone XS Max, which launched with a 6.5-inch screen. 

The Samsung Galaxy Note 10 with a 6.66-inch screen would be the largest installment in the flagship Galaxy series. The Note 9 sports a 6.4-inch display, while the Galaxy S9 Plus is equipped with a 6.2-inch screen.

Sources disclosed that Samsung officially started working on a large-screen smartphone, codenamed daVinci, early last month. It is being assumed that the handset in development is none other than the Note 10. If true, then this means Samsung began working on the device a month after its predecessor was released in August. 

The adoption of bigger screens by global smartphone makers is seen as a trend that is aimed at targeting consumers who like to spend time watching videos and playing games using their phones. Many users take notice of screen size first before other features when purchasing a new handset nowadays.

Given that there is strong demand for smartphones with big displays, market research firm IHS Markit predicts that the average phone screen size next year would very likely surpass 6 inches. This wouldn’t be surprising, considering that top players already started releasing flagships with 6-inch screens this year. 

Samsung’s Galaxy Note 10 is expected to be launched in August 2019, a year after the official introduction of the Galaxy Note 9. Way ahead of it, Samsung is going to unveil its other flagship device, the Galaxy S10 Plus, in February next year. The S10 Plus is rumored to come with a 6.44-inch display.