As reports that Sony Pictures is buying the rights to a biopic on the life of Steve Jobs, the late co-founder of Apple Inc. and Pixar Animation Studios, surface, entertainment pundits have started to speculate on the actor who could be picked to play the iConinc man. In addition, there are also discussions on the possible title of the film.

There were reports over the weekend that Sony Pictures had agreed to pay as much as $3 million for the movie rights to Jobs' forthcoming official biography, written by former CNN chairman and current managing editor of Time magazine, Walter Isaacson.

Given that Apple's products contain the near-trademark i, iSteve and iJobs are proving to be titles first off anyone's tongue.

The Think Different slogan, launched in 1997, was Apple's most famous punch line and became quite popular after it was released across television and print media. In fact, it became so popular that for the next five years it became almost like the company's identity before being replaced by Apple's Switch campaign. Either of these could, potentially, also be looked to for a movie title.

An Apple Story is another option. It may not be too far-fetched to suggest that Steve's Apple is quite as famous as Newton's or even the Adam's apple. There could be a rather perfect poetic touch to all of this, should someone watch the film (were it to be called An Apple Story) on, say, an Apple product!

On a more personal note, Jobs' domination of the technology industry must surely also inspire a few titles - The Gazzette Guru could come to the minds of the producers.

Isaacson's biography was initially set for a Nov. 21 launch. But Jobs' demise has compelled his publishers, Simon & Schuster, to release the 448-page book on Oct. 24.