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Web overtakes TV as most popular UK ad medium: IAB

Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, as companies moved online to reach the millions of Britons using social networks and watching videos.
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More than 20,000 Mormon faithful sing with the Mormon Tabernacle Choir at the Conference Center during the third session of their 179th annual general conference in Salt Lake City, Utah

Latter-day Saints launch I'm a Mormon ad campaign

The Book of Mormon debuted this year as a Broadway hit that won nine Tonys, and the 2012 race for the Republican presidential nomination features not one, but two candidates of the Mormon faith.
Reebok EasyTone store

Reebok to Pay $25 mln for Toning Shoe Claims

Reebok International Ltd has agreed to pay $25 million to settle charges that it made unsupported claims that its toning shoes help wearers get fit faster, the U.S. Federal Trade Commission said on Wednesday.
Yahoo headquarters shown in Sunnyvale

Yahoo Profit View Lowered at Global Equities Research

Global Equities Research has reduced its profit and estimate of Yahoo Inc. (NASDAQ:YHOO), saying the internet firm is still losing advertising dollars on display and search properties to Google and other sites.
Freida Pinto

Freida Pinto versus L'Oreal: Guilty of Skin Lightening?

Freida Pinto's, the face of L'Oreal since 2009, skin seems to be noticeably lighter in a new advertisement for the L'Oreal Colors Take Flight make-up than the actress' natural shading. This is not the first time the company has come under fire.
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'FarmVille' Gets Political

The digital day laborers of Zynga's FarmVille may be getting more to do then tend their cyber-crops. Facebook users may be able to put up political signs and canvas their digital neighbors for real life political candidates, reports the San Francisco Chronicle.
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Stores give staff iPads to keep up with shoppers

As retailers race to keep up with social media and mobile shopping trends, you could soon see sales staff in your local DIY or department store clutching iPads as they serve increasingly well-connected and informed customers.
Sharks in Brisbane Golf Course

Shark Attack 2011: Shark Bites Man in Florida, PETA Goes on Attack

In the latest Shark Attack 2011, a 21-year-old Longboat Key, Florida man bitten by a shark over the weekend has reportedly undergone surgery and will likely return home within a week. But now the man and his actions that apparently led to the shark attack is now being attacked by PETA, organization for the ethical treatment of animals said.
Quick Response Codes

Will QR Codes Take Over Advertising?

Have you been noticing square blocks while driving by billboards, flipping through newspaper ads, or even receiving a tech-saavy friend's business card? Short for Quick Response codes, it's a new form of barcode-like technology that lots of marketing agencies are paying attention to now.
A Yahoo! billboard is seen in New York's Time's Square

Yahoo: Breaking Up Is Easy To Do

The long-beleaguered search engine company Yahoo! Inc. would probably be better off selling off pieces of itself rather than submit to a takeover in whole, given that the separate segments of the firm probably have more value than the sum of the individual parts. However, any such potential transaction won’t happen overnight.
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Doritos Creator to be Buried with Iconic Chips

Doritos inventor and Frito-Lay marketing executive Arch West will be buried along side the snack that made him rich. West, who died at the age of 97 last week, was cremated and will be buried in Dallas on Saturday.

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