Reebok Settles FTC Deceptive Advertising Lawsuit, Other Cases This Year [PHOTOS]
A selection of marketing campaigns facing heat from costumers, interest groups and the government
Earlier today, the Federal Trade Commission announced a settlement with Reebok International Ltd. over a deceptive advertising lawsuit. As part of the suit's denoument, Reebok agreed to pay a $25 million fine and stop advertising unsubstatied claims about its EasyTone line of leg-and-buttock-toning shoes.
The $25 million fine is a substantial one. According to Bloomberg News, it represents more than 4% of the $600 in revenue the toning-shoe category, in total, is expected to bring in for all companies.
The Reebok EasyTone shoe campaign is only the latest in a long line of efforts to be accused of deceptive marketing. Here is a slideshow presenting 9 other products whose advertising was recently put into question.
![Reebok EasyTone store Reebok EasyTone store](https://d.ibtimes.com/en/full/62021/reebok-easytone-store.jpg)
![Phone booth Phone booth](https://d.ibtimes.com/en/full/62022/phone-booth.jpg)
![A DirecTV satellite dish A DirecTV satellite dish](https://d.ibtimes.com/en/full/62023/directv-satellite-dish.jpg)
![Abortion Alternatives ad Abortion Alternatives ad](https://d.ibtimes.com/en/full/62025/abortion-alternatives-ad.jpg)
![Culinary school students Culinary school students](https://d.ibtimes.com/en/full/62027/culinary-school-students.jpg)
![Havana Club rum in display in Old Havana Havana Club rum in display in Old Havana](https://d.ibtimes.com/en/full/62028/havana-club-rum-display-old-havana.jpg)
![Hot dogs Hot dogs](https://d.ibtimes.com/en/full/62029/hot-dogs.jpg)
![Football helmets Football helmets](https://d.ibtimes.com/en/full/62031/football-helmets.jpg)
© Copyright IBTimes 2024. All rights reserved.