Amazon Kindle Fire
Amazon CEO Jeff Bezos holds up the new Kindle Fire at a news conference during the launch of Amazon's new tablets in New York, 28 September, 2011 Reuters

US-based retailing company Target is going to stop selling Amazon's Kindle-branded products in the spring of this year, according to a latest report.

Citing a source, The Verge reported on Wednesday that Target will discontinue sale of Amazon's Kindle line products due to a conflict of interest. The report was based on an internal Target memo they'd received, which revealed that the company would be removing Amazon hardware from its locations starting this month. While certain accessories would remain in stock, shipments of Kindles would be ceased as of May 13, said the report.

Although it was not yet clear what the cited conflict of interest really meant, the report noted that Target recently partnered with Apple for a small number of mini-stores earlier this year. Whether the Kindle move is related - or has implications for Target's own e-reader ambitions - still remains to be seen, the report added.

Later on Wednesday, The Verge came up with yet another article, reporting on official confirmation of Target phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. The retailer announced the move via a statement, in which it cited the continuous process of evaluating products for its customers.

Of course, given Amazon's main business is aggressive pricing and low margins to undercut retailers, we're sure that didn't sit right with the brick-and-mortar retailer, either, The Verge report said.

However, the retailer did mention that it would continue to support other e-readers and accessories like Barnes & Noble's Nook. Below is the full statement obtained by The Verge.

Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.