Target (TGT) is adding a series of Apple (AAPL) shops within its stores that will begin rolling out later this month.

The Apple shops will offer “twice” as much floor space for Apple products as traditionally found in Target stores. Customers will also have the opportunity to watch demonstrations, try out products, and get one-on-one assistance from a Target Tech Consultant that has been trained by Apple.

On display will be iPhones, iPads, Apple Watches, AirPods, HomePods, and Apple TVs, as well as an extended assortment of Apple accessories, Target said.

“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” Christina Hennington, executive vice president and chief growth officer at Target, said in a statement.

“This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”

The first Target stores that will have an Apple shop include:


  • San Jose: 1811 Hillsdale Ave.


  • Newark: 800 Christiana Mall


  • Clearwater: 2747 Gulf To Bay Blvd.
  • Gainesville: 3970 SW Archer Rd.
  • Miami: 10101 W Flagler St.
  • Orlando: 2155 Town Center Blvd.


  • Woburn: 101 Commerce Way


  • Monticello: 1447 E 7th St.

New Hampshire

  • Nashua: 600 Amherst St.

New York

  • Latham: 675 Troy Schenectady Rd.


  • Oklahoma City: 13924 N Pennsylvania Ave.


  • North Wales: 125 Witchwood Dr.


  • Allen: 150 E Stacy Rd.
  • Austin: 10900 Lakeline Mall Dr.
  • Hurst: 1400 Precinct Line Rd.
  • Irving: 7845 N Macarthur Blvd.
  • San Antonio: 18255 Blanco Rd.

Target said more Apple shop locations inside Target stores will be opening in the fall of 2021.

For customers that are not in a location that has an Apple shop inside a Target store, the retailer is offering an online option that can be visited at or through the Target app, where Apple products can be purchased and videos can be watched.

Additionally, Target promises an array of deals on Apple products, including 5% off with the Target RedCard and two-day free shipping.

This is not the first time that Target has debut a shop-in-shop experience for customers. It partnered up with Disney in October 2019, Levi Strauss & Co. in October 2020, and Ulta in November 2020 to offer customers in-store collaborations for the brands’ products.

Shares of Target were trading at $188.71 as of 10:24 a.m. EST on Thursday, up $1.63 or 0.87%. Shares of Apple were trading at $124.13, down $1.22 or 0.97%, at the same time.

Target Logo
The sign outside the Target store is seen in Arvada, Colorado, on Jan. 10, 2014. Reuters/Rick Wilking