“Every once in a while, a revolutionary product comes along that changes everything.” That’s how Steve Jobs revealed the iPhone 10 years ago today at Macworld 2007 in San Francisco.

The iPhone was unveiled as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device,” by the late Apple founder in an almost two-hour event.  

You can see Jobs’ compelling and funny (checkout the rotary iPod picture and the 4,000-latte Starbucks call) presentation here:

“In the ten years since, iPhone has enriched the lives of people around the world with over one billion units sold,” Apple said Sunday in a press release ahead of the iPhone’s 10-year anniversary.

The iPhone was initially revealed as a three-in-one device (phone, iPod and internet). The generations that followed continued to surprise with features, like Siri, Fingerprint ID and Apple Pay. The smartphone also paved the way for new products including the iPad and Apple Watch, and millions of apps.

Steve Jobs Unveils the iPhone in 2007. Apple iPhone anniversary: Steve Jobs Unveils the iPhone in 2007. Photo: Apple

"It is amazing that from the very first iPhone through to today's newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged.” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “For many of us, iPhone has become the most essential device in our lives and we love it."

Apple CEO Tim Cook says the device “set the standard for mobile computing in its first decade and we are just getting started.”

“The best is yet to come,” he added.

Apple had a great holiday season, beating out its rival Samsung. More people activated Apple devices than Samsung gadgets over the holidays according to data from analytics firm Flurry. It wasn’t a close race either--for every Samsung device that was activated, Apple saw two gadget activations.

Apple is expected to release its next iPhone generation later this year.