Unlike its other product releases, Apple launched the 16-inch MacBook Pro without the usual fanfare. There is no eye-catching ad or keynote, and the new premium laptop just sort of appeared online humbly waiting for reviewers to share their opinions about it. But, what could behind this unusual and very unApple-like launch?

Slashgear’s Osmond Chia recently reports the possible reasons behind the silent launch treatment of apple to its 16-inch MacBook Pro. The writer notes that the Cupertino-based tech giant appears to have released the product in a fashion so uncharacteristic of Apple. It is more surprising that the 16-inch MacBook Pro is not an incremental upgrade, just like Apple iPhones each year, the writer points out.

MacBook update
When will Apple release refreshed MacBooks? Getty Images/Stephen Lam

Apple appears to have become decisive and smart when it comes to products to market this year. Obviously, most of its marketing efforts are centered on the iPhone 11 series. Interestingly, the marketing message of the 16-inch MacBook Pro is not that simple considering the impressively technical improvements that it has.

It seems that the Cupertino-based tech giant knows that while the 16-inch MacBook Pro is an ultimate beast in the laptop segment, only techies are attracted to its 2.3 GHz eight-core Intel Core i9 power. These terms are appealing to professionals who appear to be the center of Apple’s attention in the low-key MacBook Pro video. These tech enthusiasts know what they are looking for and what they are getting t when they purchase Apple’s 16-inch

MacBook Pro, regardless of the barrage of marketing and advertising materials Apple has for the product.
There is a chance that Apple knows that it is not necessary to heavily market these impressive specs to its target market, which is the tech-savvy professional crowd. Apple has made a name for itself over the years, and most consumers simply trust the brand and blindly take what it is offering.

The Cupertino-based tech giant knows this fact, and it seems that it counts on customers in stores for its latest premium laptop. To ordinary folks like us, it is hard to fathom the technical differences between the 15-inch MacBook Pro and the 16-inch MacBook Pro. And, usually, as long as they are priced the same and coms with cool features, consumers would not make a big fuss about it.