Blu-Ray pulled away from rivals as the Hi-definition media wars continue through another holiday shopping season.

Data from this past weekend - the largest retail shopping day of the year - showed that that 72.6 percent of high-definition discs purchased by consumers were Blu-ray Disc, and just 27.4 percent were HD DVD, according to Nielsen VideoScan.

The sales build on top of Blu-Ray's current leading position. Reports indicate that between until the beginning of Novevember, Blu-ray Disc's sold 2.6 million units versus 1.4 million for HD DVD .

The Blu-Ray Association European Promotions Committee recently announced that one million BD films had been sold in Europe alone. The impressive sales figure was dominated by 300, Casino Royale, and Spider-Man 3.