KEY POINTS

  • Burger King is giving away 1,000 PlayStation 5 consoles through a new promo
  • Other prizes include digital codes for "Demon's Souls" and "Sackboy: A Big Adventure"
  • Taco Bell is giving away units of the upcoming Xbox Series X from Microsoft

Beginning on Oct. 15, Burger King will be giving away 1,000 PlayStation 5 consoles to its customers.

After teasing something earlier this week on Twitter by showing the Burger King mascot opening a takeout bag to hear the startup sound of the upcoming PS5, the Burger King website officially announced the promo Thursday.

For the grand prize, 1,000 PlayStation 5 units are being given away. But secondary prizes for the promo are nothing to sneeze at either. Burger King is giving away 2,000 game codes each for “Sackboy: A Big Adventure” and “Demon’s Souls," as well as 1,000 codes for a three-month PlayStation Now subscription.

There are three ways to enter the promo. Any qualifying purchases of $5 (before tax) that are made on BK.com or the Burger King app will automatically get a token to play the Scratch to Win game. Customers can also enter receipt information on BK.com and the BK app to enter. There is also a mail-in form for those who don't want to avail the dine-in option, according to Business Insider

Burger King is shipping the PlayStation 5 units to the winners in the first half of November, so that their consoles would arrive around the same time as the new gaming machine’s scheduled launch in North America and other select countries on Nov. 12.  

“Demon’s Souls” is a remake of the 2009 action role-playing game first released on the PlayStation 3. Players take on the role of an adventurer exploring the cursed land of Boletaria and must battle demons to lift the curse and set its people free.

“Sackboy: A Big Adventure” comes from the “LittleBigPlanet” series of games that began in 2008 and is a 3D platform title. It was developed by Sumo Digital and published by Sony Interactive Entertainment.

PlayStation Now is the cloud gaming subscription service from Sony that allows its members to stream PlayStation 2, PlayStation 3, PlayStation 4, and PlayStation 5 games on PC, PS4, and the upcoming PS5.

With Taco Bell already running its own promotion to give away the rival Xbox Series X from Microsoft, the strategy of both gaming companies is clearly taking the next-gen console war to fastfood chains, at least before each console arrives.

Burger King In this representational image, a picture shows the logo of U.S. fast-food chain Burger King in Madrid on Aug. 23, 2018. Photo: Getty Images/GABRIEL BOUYS