In a case of animal cruelty, a Snapchat video showed a man abusing a helpless cat by slapping the feline and throwing it to the ground.

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) launched a manhunt Monday and asked for the public's help to identify the man. Though the exact date of the incident was not known, RSPCA believes the video was most likely shot two months back in West Midlands, England.

In the disturbing video, the abuser can be seen grabbing the feline by the scruff of the neck and throwing it to the floor before slapping it across the head several times. The cat is then thrown onto a bed. Throughout the video, the abuser and another person filming the act can be heard laughing.

Speaking to Birmingham Live, RSPCA inspector Boris Lasserre said, “We are still keen to hear from anyone with information about who the person is in this video. We are appealing to the wider public to see if anyone can recognize the person subjecting the cat to this deliberate and violent beating and also the man who is filming this sick attack.”

According to the figures released by RSPCA, the number of videos shared on the social media platform that are related to animal cruelty rose by 340 percent in 2017 than the previous year.

Speaking to Sky News, an RSPCA researcher said, “It's as shocking as it is disturbing and what's really saddening is that this abuse is mostly being committed by children.”

The incident comes less than a month after a video showing a kitten being forced to “smoke" a cigarette went viral on social media, creating outrage. Throughout the video, the feline was seen trying to free itself before its head was forced inside a glass.

The Animalist Party against Mistreatment of Animals, a Spanish political party focused on animal welfare, had called on local authorities to investigate the cruel incident.

“These kinds of stunts always happen and are shared on social networks with impunity. It is time to change the legislation so that stronger punishments are handed out and people mistreating animals like this can be sufficiently sanctioned,” a spokesperson of the party had said.

This is a representational image of a cat in a shelter in the Oroville, south of Paradise, California, Nov. 16, 2018. Getty Images/Javier Tovar