Blink and you may have missed it -- literally.

Donald Glover, who is also known as Childish Gambino, released a brand new album on Sunday, but unlike most new releases, this one is no longer available. Just hours after the new music was released it was taken off of the website entirely.

According to Deadline, the 12-song album included features from some of today's top artists like Ariana Grande, 21 Savage, and SZA. Glover promoted the new tunes with hand-drawn artwork of a large panicked crowd.


A post shared by Donald Glover (@donldglover) on

The "Atlanta" actor played the music on a loop on his website but didn't release song titles or credits nor did he allow fans to pause, skip, or rewind the music.

And then poof -- like magic -- everything was taken down, leaving the Grammy-winner's website blank with "Donald Glover Presents" in gold lettering. The move effectively confused fans and music industry analysts alike. Was it a brilliant marketing tactic to generate buzz? Was he simply hosting a collective streaming party for a few hours? Was it a glitch?

Glover has yet to address the incident so fans are left to speculate. If, or when, he releases a new album it will be his first in over three years.

Donald Glover
Donald Glover, pictured on March 4, 2018 in Beverly Hills, California, will host “SNL” on Saturday to promote a variety of upcoming projects. Reuters/Danny Moloshok