CodeFuel: The Company Using AI And Smart Analytics To Transform Intent Into Revenue And Boost Performance For Publishers

It's no secret that our shopping habits have changed drastically in the past few years. Today, 68% of all shopping begins online, even if the actual purchase itself happens at a store. This is partly a result of the fact that two-thirds of consumers conduct some form of online research before making their purchase. The online publishing system of product reviews, blog recommendations, and listicles is becoming increasingly expansive.

The more often consumers turn to online content on publisher properties to help them decide on their next purchase, the more decipherable online shopping journeys become. This is where CodeFuel, the Intent to Revenue company, revolutionizes the advertising landscape for publishers and media buyers.

CodeFuel utilizes advanced technologies, including Artificial Intelligence and Machine Learning to ensure that user intent results in a higher yield for publishers, while bringing customers at the right moment to the right advertiser. The company's suite of publisher-centric tools empowers publishers and media buyers to grow their businesses across desktop and mobile platforms worldwide.

The newest addition to CodeFuel's publisher-centric tools is the CodeFuel Center, a dashboard and analytics tool enabling publishers to gain valuable actionable insights, improve their strategy, and increase revenue. The tool features real-time insights for traffic optimization, pre-defined performance reports, and customizable analytics presented using various filters and metrics.

"The new dashboard has already received positive feedback from our publishers, who are pleased with its ease of implementation, advanced analytical capabilities, and reporting capabilities. Our teams continue to invest in additional features and tools to help publishers maximize yield and monetization for their digital assets." said Tal Jacobson, General Manager, CodeFuel.

Key to CodeFuel's success are its fruitful partnerships with search engines and vertical demand players. Earlier in 2022, CodeFuel was honored with the award for Global Supply Partner of Microsoft Advertising, recognizing CodeFuel's long-term role as one of the most highly valued partners.

CodeFuel, which is part of Perion Network, is accelerating the progression of this industry through its increasingly advanced and in-depth understanding of consumer intent. While simply entering the search term 'new car' may be sufficient information to try and bring customers to advertisers, through advanced technology, CodeFuel is raising the stakes - and in turn, the ROI.