The location-based platonic meetup app Cuddlr is being rebranded as Spoonr, and is being relaunched worldwide. Spoonr

Cuddlr, the location-based app for platonic cuddles, is back, this time as Spoonr. On Wednesday the app had a "global relaunch," which apparently consisted of updating the app and the website.

The original Cuddlr app was shut down in March amid dwindling user numbers, lack of funding and so many bugs that co-founder and developer Charlie Williams could barely keep it running. Instead of continuing with a product that was subpar, the three founders -- Williams along with graphic designer Jeff Kulak and writer Damon Brown -- decided to take it down.

But now it seems Cuddlr -- ahem, Spoonr -- is going to be a thing again. And the founders are still pushing the notion that there's a widespread unmet need for platonic cuddling.

“Spoonr springs from the belief that we don’t have enough opportunities for safe, consensual, nonscripted, communicative, spontaneous physical affection carrying no further expectation,” says a description in-app.

“A cuddle can be many things: lying together in a park, window shopping holding hands, hugging, playing with each other’s hair, putting your head in someone’s lap. Keep communication and find an idea you both like!” it continues.

Spoonr Screen
The newly relaunched Cuddlr, now called Spoonr, looks just like it did when it shut down in March -- except it now has a brand new description that aims to make its purpose more transparent for users. Spoonr

Overall the app looks almost identical to Cuddlr. You still have to log in through Twitter or Facebook. The “profiles” screen, which shows people on the app near you, looks identical to how it did previously. If you’re so into the app that the ads get annoying, you can always opt to “upgrade,” and for $3.99 your Spoonr experience can be ad-free.

While the website says "stay tuned for relaunch" for a release date, it seems that for people who already had Cuddlr on their phones the app is available immediately.

Cuddlr launched on Sept. 18, 2014, to a whirlwind of negative press worldwide. Many publications called it the Tinder for cuddling and couldn’t understand why people would want to meet up with a stranger in a public place to hug.

The publicity did, however, do wonders for the user base of the app. Within a week it had more than 200,000 downloads. This posed a problem for Williams, who was the only developer working on the project, as the high volume produced a multitude of bugs.

Williams, Kulak and Brown did not immediately respond to queries from International Business Times.

Is it time to give Cuddlr -- er, Spoonr -- a second chance? Tell us in the comments below.