Brazilian aerospace conglomerate, Embraer sees a market demand of 310 jets in the 60-120 passenger jet segment in the Middle-East in the period 2011-2030.

According to reports, the aircraft maker has forecast a market potential of $14 billion during the period in the region.

Embraer, which is participating in the 12th edition of the Dubai Air Show, has a strong footprint in the region. The company's first commercial aircraft, Embraer 170 entered service with Saudi Arabian Airlines in 2005.

The family of four E-Jets, seating from 70 to 122 passengers, are in service with nine operators. A total of 65 E-Jets are currently flying in the Middle East, taking off and landing every five minutes.

In 2010-2011, the Embraer 170 was the second-most operated aircraft in the region, mainly used to rightsize routes and reduce narrowbody excess capacity.

Embraer executive jets have also received widespread acceptance from customers in the region, with over 30 aircraft flying, ranging from the light jet Phenom 300 through to the ultra-large Lineage 1000, including the newest large Legacy 650 jet, which received the first order from the UAE last month.

In addition, Embraer has designated three authorized service centres to provide maintenance, repair and overhaul (MRO): two for executive aviation (in Dubai and Abu Dhabi) and one for commercial jets (in Egypt). The E-Jets family have more than 800 commercial jets in operation with 60 companies in 40 countries, with over 1,000 firm orders.

With such a strong-hold on the region, the company is expecting larger market potential in the coming years.