The World Cup is a showcase of male athletes. But Hornitos tequila and Playboy teamed up on Friday afternoon to steam up the Hornitos Twitter feed with videos of a scantily clad Playboy Playmate.

Each time a major development in the Mexico-Cameroon World Cup match took place, the tequila company posted a video filmed in collaboration with Playboy, a company best known for its X-rated magazines.

So, at half time in the match, Hornitos posted a clip of 2013 Playboy Playmate of the Year Raquel Pomplun wearing revealing clothing as she poured shots of the company's tequila (click the link to watch the video):

And when the Mexican team scored, Hornitos posted a clip of Pomplun laying on a bench in a sports bra and white pants, changing the score on a board from zero to one (click the link to watch the video):

It went on like that for much of the game, until the finale, when Pomplun celebrated the Mexican team's win in yet another video (click the link to watch the video):