KEY POINTS

  • Iggy Azalea denied the accusations that she is "Blackfishing" in her "I Am The Stripclub" music video
  • Azalea said she wore the same shade of foundation in the video that she has been using for three years 
  • The rapper thanked both her fans and critics for helping her promote her new video

Iggy Azalea's look in her most recent music video, "I Am The Stripclub," has raised some eyebrows, but the rapper is choosing to ignore her critics.

The new music video, which dropped Thursday, featured the 31-year-old Australian rapper sporting heavy makeup and black hair instead of her usual blonde locks. Following its release, many viewers accused Azalea of "appropriation" or "Blackfishing" over her look.

Blackfishing is an act in which one pretends to be or alters their appearance to look ethnically Black. The term gained attention after it was first coined by hip-hop journalist, Wanna Thompson, according to Entertainment Weekly.

When asked by a fan to respond to the backlash, Azalea tweeted Friday, "I don't care... f--k those ppl babe lol."

"I’m the same color as I always am, just in a dimly lit room with red lights. It’s the same makeup from every other part of the video just with a Smokey eye and different wig. Just ignore them, who cares? Let em talk," she replied to another fan on Twitter.

Azalea later tweeted, "I can’t care about something that ridiculous and baseless. I’m wearing a shade 6 in armarni foundation, it’s the same shade I’ve worn for the last 3 years. It’s the same shade in every music video since sally Walker. Suddenly I wear a black wig in a club scene & its an issue."

Meanwhile, another Twitter user said that people may be overreacting because of the artist's "poorly worded reply" but pointed out that the lighting and editing did make Azalea's skin look darker. Azalea responded by sharing an image of the foundation she used in an online makeup demo.

"This is the color I wear, it’s on the arm color of a tan white person," the rapper explained. "I’m not wearing crazy dark makeup at ALL. Everyone in the club scene looks darker, it’s a club scene! I’m sick of ppl trying to twist my words or make s--t a problem when all I’ve done is try a hair color."

Azalea's makeup artist Eros also defended the rapper, tweeting, "She literally wore the same face makeup during every scene of the video... i would know, i did it. And its a shade 6 from armani luminous silk (a light/medium olive undertoned shade if you're curious)."

Despite the controversy, the music video for "I Am The Stripclub" has already garnered 2.8 million views as of writing. On Sunday, Azalea thanked both her fans and critics.

"To everyone showing me love: Thankyou for dedicating your day to me & helping me promote,I love you!" she wrote. "To everyone showing me hate: Thankyou for dedicating your day to me & helping me promote, I love you!"

Iggy Azalea
Iggy Azalea will be collaborating with Azealia Banks on her next album. Pictured: Artist visits ‘Hits 1 In Hollywood’ on SiriusXM Hits 1 Channel at The SiriusXM Studios In Los Angeles on May 18, 2017. Getty Images/Rodin Eckenroth